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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    203 reviews

    Beginner · Course · 1 - 3 Months

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    University of Colorado Boulder

    Statistical Thermodynamics

    Skills you'll gain: Chemical Engineering, Quantitative Research, Chemistry, Thermal Management, Mechanical Engineering, Engineering Calculations, Numerical Analysis, Engineering Analysis, Statistical Methods, Differential Equations, Physics, Engineering, Simulation and Simulation Software, Mechanics, Probability Distribution, Mathematical Modeling, Applied Mathematics, Materials science, Simulations, Physical Science

    4.5
    Rating, 4.5 out of 5 stars
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    1.1K reviews

    Advanced · Specialization · 3 - 6 Months

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    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Simplilearn

    Search Engine Optimization

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

    4
    Rating, 4 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Customer Centricity with Professor Jagdish Sheth

    Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    80 reviews

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Productivity Software, Financial Data, Ideation, Financial Analysis, Marketing Materials, Product Management, Product Development, Business Research, Marketing Management, Generative AI, Market Research, Copywriting, Creative Design, Marketing, Packaging and Labeling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
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    80 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    University of Colorado Boulder

    Semiconductor Devices

    Skills you'll gain: Semiconductors, Electronic Components, Power Electronics, Electrical Engineering, Materials science, Electronics Engineering, Electronics, Physics, Mathematical Modeling, Applied Mathematics, Engineering Calculations

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    610 reviews

    Advanced · Specialization · 1 - 3 Months

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    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
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    447 reviews

    Intermediate · Course · 3 - 6 Months

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    IBM

    Developing Mobile Apps with Flutter

    Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Application Development, User Story, Android Development, User Interface (UI), Cross Platform Development, Application Programming Interface (API), Software Development Tools, User Interface and User Experience (UI/UX) Design, Development Environment, UI Components, Application Deployment, Figma (Design Software), Databases, User Interface (UI) Design, Product Support

    4.5
    Rating, 4.5 out of 5 stars
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    140 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
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    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Internet Of Things, Real-Time Operating Systems, General Networking, Wireless Networks, Information Systems Security, Application Security, Petroleum Industry, Automation, Network Protocols, Emerging Technologies, Cloud Platforms, Embedded Systems, Market Analysis, Interviewing Skills, Software-Defined Networking, Workforce Development, Platform As A Service (PaaS)

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    617 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Statistical Thermodynamics: University of Colorado Boulder
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Search Engine Optimization: Simplilearn
  • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Product Management: Capstone Project: IBM
  • Semiconductor Devices: University of Colorado Boulder
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Developing Mobile Apps with Flutter: IBM

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