Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

American Psychological Association
Skills you'll gain: Institutional Review Board (IRB), Data Visualization, Descriptive Statistics, Quantitative Research, Plot (Graphics), Data Literacy, Scientific Methods, Graphing, Research Design, Statistical Hypothesis Testing, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Surveys, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Research and Design
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Open Web Application Security Project (OWASP), Incident Response, Penetration Testing, Computer Security Incident Management, Metasploit, Distributed Denial-Of-Service (DDoS) Attacks, Cybersecurity, Threat Management, Data Security, Authentications, Cyber Attacks, Security Testing, Cloud Security, Security Strategy, Computer Security Awareness Training, Risk Management, Security Awareness, Enterprise Security
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours
LearnQuest
Skills you'll gain: Data Warehousing, Descriptive Analytics, Cloud Deployment, Data Analysis, Cloud Computing, Predictive Analytics, Data Architecture, Big Data, Cloud Services, Advanced Analytics, Analytics, Data Storage, Analysis, Data Mining, Cloud Infrastructure, Scalability, Data Processing, Exploratory Data Analysis, Extract, Transform, Load, Public Cloud
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Competitive Analysis, Content Strategy, Web Analytics and SEO, Presentations, Report Writing, Client Services, Content Management Systems, Google Analytics, Expectation Management
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

New York Institute of Finance
Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain Systems, Supply Chain, Cash Flows, Cash Management, Customer Analysis, Financial Market, Market Opportunities, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Stakeholder Analysis, Risk Modeling, Commercial Banking, Emerging Technologies
Intermediate · Specialization · 3 - 6 Months

Berklee
Skills you'll gain: Music Performance, Music, Post-Production, Media Production, Editing
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Marketing Analytics, Time Series Analysis and Forecasting, Trend Analysis, Data Preprocessing, Regression Analysis, Data Analysis, Model Evaluation, Statistical Analysis, Data Visualization
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Public Affairs, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Generative AI, Content Creation, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Social Impact, Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Target Audience, Entrepreneurial Finance, Governance, Financial Forecasting
Mixed · Course · 1 - 4 Weeks