Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic Design, Marketing Collateral, Layout Design, User Feedback, Marketing, Brochures, Digital Design, Storyboarding, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Design Elements And Principles, Image Quality, File Management, Color Theory
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering, Artificial Intelligence, Application Development, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation, User Interface (UI), User Feedback
Beginner · Guided Project · Less Than 2 Hours

Howard University
Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Animations, Adobe Express, Content Creation, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Design, Editing
Beginner · Guided Project · Less Than 2 Hours

Queen Mary University of London
Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Probability & Statistics, Descriptive Statistics, Data Literacy
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Kubernetes, Role-Based Access Control (RBAC), Identity and Access Management, Private Cloud, Google Cloud Platform, Cloud-Native Computing, Cloud Security, Network Troubleshooting, Network Security, Virtual Networking
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, Design Strategies, UI/UX Research, User Centered Design, Mockups, Visual Design, Usability Testing, Graphic and Visual Design Software, Figma (Design Software), Design Thinking, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation
Beginner · Professional Certificate · 3 - 6 Months