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  • Owned Media

Results for "owned media"


  • C

    Coursera

    Digital Marketing with Canva

    Skills you'll gain: Canva (Software), Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Marketing Effectiveness, Content Development and Management, Video Production, Digital Media Strategy, Style Guides, Digital Design, Graphic Design, Graphic and Visual Design, Marketing Analytics, Web Analytics, Video Editing, Performance Measurement, Brand Management, Key Performance Indicators (KPIs), Drive Engagement

    ★ 4.5 (6.2K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Audience, Campaigns, and Metrics

    Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Media and Communications, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

    ★ 4.6 (8K) · Beginner · Specialization · 3 - 6 Months

  • N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    ★ 4.6 (4.2K) · Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Content Marketing

    Skills you'll gain: Content Marketing, Content Performance Analysis, Content Optimization, Marketing Strategy and Techniques, Goal Setting, Key Performance Indicators (KPIs), Search Engine Optimization, Brand Strategy, Content Scheduling, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing and Editing, Writing, Selling Techniques, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns

    ★ 4.5 (5.4K) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Content Optimization, Competitive Analysis, Web Analytics and SEO, Client Services, Target Audience, Content Creation, Social Media Strategy, Search Engine Marketing, Content Strategy, Social Media Content, Social Media Marketing, Data Analysis, Analytics, Branding, Forecasting, Content Performance Analysis, Content Marketing

    ★ 4.6 (13K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Web Presence, Brand Management, Personal Attributes, Safety and Security, digital literacy, Social Media, Self-Awareness, Social Media Management, Social Media Strategy, Relationship Building, Information Privacy, Goal Setting, Constructive Feedback

    ★ 4.4 (8.9K) · Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Social Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Social Sciences, Brand Strategy

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

  • M

    Michigan State University

    Photography Basics and Beyond: From Smartphone to DSLR

    Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Design, Post-Production, Image Quality, Photo/Video Production and Technology, File Management, Visual Storytelling, Creative Design, Creativity, Digital Publishing, Web Presence, Social Media, Storytelling, Copywriting, Information Privacy, Writing, Web Design and Development

    ★ 4.7 (6.7K) · Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Marketing Collateral

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

  • V

    Vanderbilt University

    ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

    Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Agentic systems, Agentic Workflows, Generative AI, LLM Application, AI literacy, Email Automation, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, AI Workflows, AI powered creativity, Artificial Intelligence, Automation

    ★ 4.8 (8.6K) · Beginner · Specialization · 3 - 6 Months

  • B

    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music Theory, Music, Musical Composition, Peer Review, Music Performance, Storytelling, Project Planning, Instrumental Music, Production Planning, Web Presence, Social Media Content, Brand Marketing, Fundraising, Team Leadership, Sustainable Business, Leadership, Writing and Editing, Media Production, Social Media

    ★ 4.8 (3.3K) · Beginner · Specialization · 3 - 6 Months

  • A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Adobe Express, Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Social Media Content, Digital Marketing Campaigns, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    ★ 4.7 (3.2K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
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In summary, here are 10 of our most popular owned media courses

  • Digital Marketing with Canva: Coursera
  • Digital Marketing: Audience, Campaigns, and Metrics: University of Illinois Urbana-Champaign
  • What is Social?: Northwestern University
  • Content Marketing: University of California, Davis
  • Search Engine Optimization (SEO): University of California, Davis
  • Introduction to Personal Branding: University of Virginia
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
  • Generative AI for Sales Professionals: IBM
  • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University

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