• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Cracking the Creativity Code: Discovering Ideas

    Skills you'll gain: Ideation, Innovation, Creative Problem-Solving, Creative Thinking, Creativity, Operations Management, Problem Solving, Strategic Thinking, Solution Delivery, Initiative and Leadership, Personal Development, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Target Audience, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Brand Strategy, Digital Media Strategy, Lead Generation, Prospecting and Qualification, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    148 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Professional IQ: Preventing and Solving Problems at Work

    Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Rapport Building, Leadership Development, Relationship Building, Business Ethics, Professionalism, Communication, Relationship Management, Ethical Standards And Conduct, Interpersonal Communications, Verbal Communication Skills, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Governance

    Skills you'll gain: Responsible AI, Data Ethics, Governance, Governance Risk Management and Compliance, Compliance Management, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Business Ethics, Artificial Intelligence, Ethical Standards And Conduct, Organizational Strategy, Law, Regulation, and Compliance, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Generative AI, Information Management, Agentic systems, Generative AI Agents, Business Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Visual Storytelling, Marketing Design, Marketing Collateral, Content Creation, Presentations, Animations, Motion Graphics, Dashboard, Graphic Design, Marketing, User Accounts, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for Execs & Business Leaders: Formulate Your Use Case

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Generative AI, Risk Analysis, Risk Mitigation, Strategic Thinking, Brainstorming, AI Integrations, LLM Application, Business Analysis, Feasibility Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for Business Leaders

    Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Strategically Build and Engage Your Network on LinkedIn

    Skills you'll gain: LinkedIn, Content Creation, Social Media Content, Driving engagement, Professional Networking, Digital Publishing, Social Media, Relationship Building, Branding, Web Presence, Social Media Strategy, Brand Awareness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    380 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Planning & Negotiating

    Skills you'll gain: Negotiation, Events and Conferences, Event Planning, Event Management, Communication Strategies, Business Writing, Business Communication, Verbal Communication Skills, Planning, Oral Expression, Writing, Proposal Development, Oral Comprehension, Decision Making, Language Competency, Customer Complaint Resolution, Vocabulary

    4.8
    Rating, 4.8 out of 5 stars
    ·
    621 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Communication Planning, Leadership, Strategic Communication, Leadership Development, Resilience, Stakeholder Communications, Organizational Leadership, Stakeholder Management, Business Continuity Planning, Stakeholder Engagement, Contingency Planning, Business Continuity, Organizational Change, Dealing With Ambiguity, Stakeholder Analysis, Communication Strategies, Risk Management, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of International Development: Towards Agenda 2030

    Skills you'll gain: Human Capital, Governance, Sustainable Development, Human Resource Strategy, Intercultural Competence, International Relations, Management Training And Development, Strategic Thinking, Human Resources Management and Planning, Cultural Diversity, Organizational Development, Economic Development, Organizational Strategy, People Management, International Finance, Political Sciences, Diversity Awareness, Policy Development, Strategic Decision-Making, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    223 reviews

    Mixed · Course · 1 - 3 Months

1…171172173…485

In summary, here are 10 of our most popular marketing strategy courses

  • Cracking the Creativity Code: Discovering Ideas: Technion - Israel Institute of Technology
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
  • AI Governance: Saïd Business School, University of Oxford
  • Create a Storyboard in Canva: Coursera
  • GenAI for Execs & Business Leaders: Formulate Your Use Case: IBM
  • Generative AI for Business Leaders: SkillsBooster Academy
  • Strategically Build and Engage Your Network on LinkedIn : Coursera
  • Storytelling / Re-brand your Brand: Universidad de Palermo
  • Business English: Planning & Negotiating: University of Washington

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok