Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Diversity Training, Workplace inclusivity, Diversity Programs, Cultural Diversity, Employee Engagement, New Hire Orientations, Diversity Marketing, Talent Recruitment, Process Development, Human Resources Management and Planning, Customer Engagement, Branding, Human Resources, Collaboration, Teamwork, Leadership and Management, Time Management, Decision Making, Resource Utilization, Critical Thinking
Intermediate Ā· Specialization Ā· 3 - 6 Months

ESSEC Business School
Skills you'll gain: Social Impact, Market Opportunities, Business Modeling, Market Research, User Research, Program Evaluation, Business Planning, Entrepreneurship, Sustainable Business, Sustainable Development, Key Performance Indicators (KPIs), Performance Measurement, Stakeholder Engagement, Customer Analysis, Stakeholder Analysis, Needs Assessment, Target Audience, Governance, Financial Forecasting, Fundraising
Mixed Ā· Course Ā· 1 - 4 Weeks

Keller Williams
Skills you'll gain: Lead Generation, Value Propositions, Sales Development, Prospecting and Qualification, Sales Process, Real Estate Sales, Sales Prospecting, Sales Management, Booking (Sales), Customer Acquisition Management, Brand Marketing, Sales Pipelines, Branding, Market Opportunities, Social Media Content, Property and Real Estate, Brand Strategy, Property Management, Customer Relationship Management, Communication
Beginner Ā· Course Ā· 1 - 3 Months

Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Workflow Management, Graphic Design, Customer Engagement, Layout Design, Information Architecture, Design, Ideation, Digital Publishing, Marketing, Entrepreneurship, Digital Content, Business
Intermediate Ā· Guided Project Ā· Less Than 2 Hours

Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Oral Expression, Lead Generation, Time Management, Customer Relationship Management, Active Listening, Customer Relationship Management (CRM) Software, Enthusiasm, Constructive Feedback, Consultative Selling, Selling Techniques, Verbal Communication Skills, Intercultural Competence, Interpersonal Communications, Interviewing Skills, Technical Sales, Salesforce, Storytelling
Beginner Ā· Professional Certificate Ā· 3 - 6 Months

Skills you'll gain: Social Media Content, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Content Scheduling, Social Media Management, Target Market, Social Media Strategy, Content Strategy, Goal Setting
Beginner Ā· Guided Project Ā· Less Than 2 Hours

STARWEAVER
Skills you'll gain: Data Storytelling, Active Listening, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Non-Verbal Communication, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Business Communication, Technical Communication, Communication, Marketing Communications, Communication Strategies
Intermediate Ā· Specialization Ā· 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Driving engagement, Branding, Graphic and Visual Design Software, Content Creation, Target Audience, Presentations, Social Media Content, Brand Strategy, Brand Awareness, Creativity, Social Media, Social Media Marketing
Beginner Ā· Guided Project Ā· Less Than 2 Hours

Simplilearn
Skills you'll gain: Product Promotion, Search Engine Optimization, Paid media, E-Commerce, Logistics Management, Promotions and Campaigns, Logistics, Product Marketing, Promotional Strategies, Product Knowledge, Online Advertising, Digital Advertising, WordPress, Content Optimization, Social Media Marketing, Advertising, User Feedback
Beginner Ā· Course Ā· 1 - 4 Weeks

Coursera
Skills you'll gain: User Experience, User Experience Design, Wireframing, User Research, Persona (User Experience), Responsible AI, User Interface and User Experience (UI/UX) Design, Usability, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), AI literacy, Prototyping, User Interface (UI) Design, Persona Development
Beginner Ā· Course Ā· 1 - 4 Weeks

Emory University
Skills you'll gain: Business, Market Dynamics, Supply Chain, Supply Chain Management, Business Management, Business Strategy, Business Operations, Business Acumen, Logistics Management, Business Economics, Business Marketing, Business Modeling, Gross Profit, Strategic Thinking, Marketing, Competitive Analysis, Value Propositions, Decision Making, Strategic Marketing, Strategic Decision-Making
Beginner Ā· Course Ā· 1 - 3 Months

Skills you'll gain: Key Performance Indicators (KPIs), Proposal Development, Account Strategy, Solution Selling, Business Writing, Responsible AI, Regulatory Compliance, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Customer Relationship Management (CRM) Software, Account Management, Performance Metric, Financial Management, Administrative Support, Sales Process, Content Management, Generative AI
Advanced Ā· Professional Certificate Ā· 3 - 6 Months