Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Peking University
Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Game Theory, Market Dynamics, Network Model, Bidding, Social Sciences, Web Analytics and SEO, Socioeconomics, Online Advertising, Information Technology, Computer Science, Sociology, Behavioral Economics, Probability Distribution
Mixed · Course · 3 - 6 Months

Amazon Web Services
Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Relationship Management, Problem Management, Verbal Communication Skills, Customer Support, Amazon Web Services, Technical Support and Services, Oral Expression, Customer and Client Support, Communication, Consultative Approaches, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Management Systems, Web Content, Content Management, Web Presence, No-Code Development, Web Design and Development, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Building, Brand Loyalty, Client Services, Relationship Management, Driving engagement, User Feedback, Personalized Campaigns
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours
Starweaver
Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Generative AI, Competitive Intelligence, Stakeholder Communications, Decision Intelligence, Organizational Change, AI Integrations, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Conversion Funnel Analysis, Online Advertising, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Performance Metric, Key Performance Indicators (KPIs), Target Audience, Performance Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Active Listening, Customer Service, Client Support, Customer Retention, Customer and Client Support, Customer Support, Empathy, Surveys, Customer experience improvement, Non-Verbal Communication, Market Research, Survey Creation, Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis
Beginner · Specialization · 3 - 6 Months

Saïd Business School, University of Oxford
Skills you'll gain: Sustainable Business, Sustainable Development, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainability Reporting, Social Impact, Finance, Stakeholder Engagement, Financial Services, Financial Systems, Case Studies, Corporate Strategy, Environmental Issue, Investments, Return On Investment, Loans, Risk Management, Market Analysis
Beginner · Course · 1 - 4 Weeks
Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Technical Consulting, Quality Assurance, Market Intelligence, Market Research, Automation
Intermediate · Course · 1 - 4 Weeks