Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Starweaver
Skills you'll gain: Constructive Feedback, Team Collaboration, Supervision, Team Management, Critical Thinking and Problem Solving, Internal Communications, Analytical Skills, Communication Strategies
★ 4.7 (124) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Scheduling, Blogs, Social Media Content, Social Media Management, Facebook, Social Media, Instagram, Social Media Marketing, Marketing Automation, Owned Media, User Accounts, Web Presence, Advertising, Marketing
★ 4.8 (13) · Intermediate · Guided Project · Less Than 2 Hours

University of London
Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Balance Sheet, Income Statement, Financial Analysis, Customer Analysis, Business Strategy, Organizational Effectiveness, Business Strategies, Business Management, Target Market, Financial Planning, Consumer Behaviour, Cost Accounting, Management Accounting, Cash Flow Forecasting, Market Analysis
★ 4.7 (118) · Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Marketing and Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Business Reporting, Marketing Effectiveness, Promotions and Campaigns, Community Outreach, Performance Metric, Data Storytelling, Relationship Building, Data Visualization
★ 4.8 (43) · Beginner · Course · 1 - 4 Weeks
University of Rochester
Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation
★ 4.7 (128) · Intermediate · Course · 1 - 4 Weeks

Airbus Beyond
Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supply Chain, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Innovation, Value Propositions, Market Research, Market Analysis
★ 4.8 (8) · Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Stakeholder Management, Hotel Operations, Hotels and Accommodations, Program Implementation, Plan Execution, Financial Analysis, Strategic Planning, Hospitality, Presentations, Case Studies, Business Planning, Brand Management, Financial Data, Revenue Forecasting, Market Analysis
★ 4.5 (122) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Large Language Modeling, Internal Communications, Communication, Strategic Leadership, Leadership, Business Transformation, Strategic Decision-Making, Business Strategy, Decision Making
★ 4.8 (143) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Crisis Management, Strategic Communication, Communication Planning, Corporate Communications, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Communication
★ 4.6 (21) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Matching, Color Theory, Sales, Design, Sales Strategy, Marketing Materials, Creative Design, Design Elements And Principles, Digital Design, Intellectual Property, Graphic and Visual Design Software, Design Software, Digital Assets, Asset Protection, Marketing
★ 4.7 (9) · Intermediate · Guided Project · Less Than 2 Hours

Creo Incubator
Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Branding, Market Share, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Creative Problem-Solving, Business Valuation, Marketing Planning, Critical Thinking and Problem Solving, Sales, Fundraising, Business Planning, Mergers & Acquisitions
Beginner · Specialization · 3 - 6 Months

IIT Bombay
Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Oral Expression, Verbal Communication Skills, Communication, Persona Development, Financial Statements, Financial Statement Analysis, Customer Insights, Innovation, Market Research
★ 4.9 (106) · Beginner · Course · 1 - 4 Weeks