• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Quality Assurance, Market Intelligence, Market Research, Analysis, Automation, Project Scoping

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Algorithmic Trading

    Skills you'll gain: Generative AI, Financial Trading, Market Data, Portfolio Management, Market Trend, Real Time Data, Automation, Artificial Intelligence, Python Programming, Research Reports, Recurrent Neural Networks (RNNs), Applied Machine Learning, Risk Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Boost Your Sales Career

    Skills you'll gain: Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Python, SQL, Tableau for Data Science

    Skills you'll gain: Data Storytelling, Data Presentation, SQL, Data Visualization Software, Database Design, AWS SageMaker, Unsupervised Learning, Data Visualization, Interactive Data Visualization, Dashboard, Feature Engineering, Database Management, Exploratory Data Analysis, A/B Testing, Tableau Software, Pandas (Python Package), Matplotlib, Python Programming, Data Analysis, Machine Learning

    3.6
    Rating, 3.6 out of 5 stars
    ·
    31 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied AI: Data Analysis, Workflows, and Decisions

    Skills you'll gain: Decision Making, Systems Thinking, Dealing With Ambiguity, Cost Benefit Analysis, Problem Solving, Decision Support Systems, Resource Allocation, Planning, Return On Investment, Self-Awareness, Goal Setting, Analysis, Record Keeping

    4.4
    Rating, 4.4 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    AR (Augmented Reality) & Video Streaming Services Emerging Technologies

    Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Live Streaming, Multimedia, Emerging Technologies, Market Analysis, Market Share, Photo/Video Production and Technology, Network Routing, Market Opportunities, Cloud Services, Network Protocols, Application Development, Image Analysis, Computer Vision, Business Modeling, Cloud-Based Integration, Video Production, Content Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Customer Analysis, Marketing Effectiveness, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Campaign Management, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    AWS Cloud Practitioner Exam Prep

    Skills you'll gain: Cloud Computing, Infrastructure Architecture, Cost Reduction, Cloud Hosting, Cloud Solutions, Cost Management, Network Infrastructure, Budget Management, Database Management, Load Balancing, Virtual Private Networks (VPN), Technical Support and Services, Technical Support, Financial Management, Network Security, Vendor Management, Resource Management, Customer Support, Configuration Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    136 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Finanzas para directivos

    Skills you'll gain: Financial Statement Analysis, Financial Data, Financial Acumen, Financial Statements, Management Accounting, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Financial Forecasting, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Finance, Business Metrics, Business Planning, Equities, Business Strategies, Accounts Receivable, Accounts Payable

    4.9
    Rating, 4.9 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Hydrocarbon Exploration and Production

    Skills you'll gain: Oil and Gas, Petroleum Industry, Environmental Engineering, Environmental Issue, Chemical Engineering, Automation Engineering, Engineering Analysis, Geostatistics, Water Resources, Production Process, Process Engineering, Control Systems, Hydraulics, Geospatial Mapping, Process Analysis, Microbiology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Reporting

    Skills you'll gain: Salesforce, Salesforce Development, Data Security, Data Access, Customer Relationship Management (CRM) Software, Security Controls, Customer Engagement, Role-Based Access Control (RBAC), Customer Service, Data Maintenance, Business Reporting, Data Management, Personalized Service, Workflow Management, Process Development, Process Design, Lead Generation, Business Process Automation, Cloud Computing, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Leadership Studies, Leadership and Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Product Management, New Product Development, Team Leadership, Product Development, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

1…188189190…462

In summary, here are 10 of our most popular marketing automation courses

  • Generative AI for Consultants: Fractal Analytics
  • GenAI for Algorithmic Trading: Coursera
  • Generative AI: Boost Your Sales Career: IBM
  • Python, SQL, Tableau for Data Science: Coursera
  • Applied AI: Data Analysis, Workflows, and Decisions: University of Michigan
  • AR (Augmented Reality) & Video Streaming Services Emerging Technologies: Yonsei University
  • Fundamentals of Customer Acquisition Management: Coursera
  • AWS Cloud Practitioner Exam Prep: LearnKartS
  • Finanzas para directivos: IESE Business School
  • Hydrocarbon Exploration and Production: L&T EduTech

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok