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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Business Modeling, Persona (User Experience)

    ★ 4.8 (631) · Beginner · Course · 1 - 3 Months

  • U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Data Presentation, Marketing Effectiveness, Marketing Analytics, Campaign Management, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Marketing, Performance Measurement, Data Visualization Software, Performance Analysis, Data Ethics, Business Strategy, Marketing Channel, Go To Market Strategy, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing

    ★ 4.6 (43) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea Videos para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphic and Visual Design Software, Graphics Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts

    ★ 4.6 (27) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    Emory University

    MBE Mastering Business Essentials

    Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Financial Statement Analysis, Operations, Supply Chain, Supply Chain Management, Financial Analysis, Strategic Thinking, Income Statement, Corporate Finance, Quality Improvement, Marketing Strategy and Techniques, Marketing Effectiveness, Business Valuation, Marketing Strategies, Market Dynamics, Marketing Communications, Lean Six Sigma

    ★ 4.9 (96) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Washington

    Data Manipulation at Scale: Systems and Algorithms

    Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Databases, Data Science, Database Theory, Data Manipulation, Data Store, Data Processing, Database Management Systems, NoSQL, Apache Spark, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Python Programming

    ★ 4.3 (773) · Mixed · Course · 1 - 3 Months

  • C

    Corporate Finance Institute

    Practical Data Science for Data Analysts

    Skills you'll gain: Classification Algorithms, Data Preprocessing, Feature Engineering, Data Visualization, Model Evaluation, Data Import/Export, Matplotlib, Exploratory Data Analysis, Data Presentation, Data Science, Plot (Graphics), Regression Analysis, Financial Data, Data Analysis, Business Analytics, Data Cleansing, Machine Learning Algorithms, Correlation Analysis, Advanced Analytics, Predictive Analytics

    ★ 4.8 (31) · Advanced · Specialization · 3 - 6 Months

  • I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Investment Management, Performance Measurement, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing

    ★ 4.4 (106) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crie artes para redes sociais usando Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Animations, Editing, Marketing, Product Promotion

    ★ 4.6 (71) · Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Artificial Intelligence Algorithms Models and Limitations

    Skills you'll gain: Model Training, Model Evaluation, Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, AI literacy, Machine Learning Algorithms, Data Collection, Ethical Standards And Conduct, Computational Thinking, Economics

    ★ 4.7 (565) · Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Social Media Analytics, Unstructured Data, Analytics, Cloud Computing, Cloud Infrastructure, Data-Driven Marketing, Data Science, Fraud detection, Customer Retention, Marketing Strategies

    ★ 4.6 (323) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Vertex AI Search for Retail

    Skills you'll gain: Google Cloud Platform, Dataflow, Big Data, Data Pipelines, Data Store, Serverless Computing, Data Migration, Model Training, Apache Hadoop, Data Storage Technologies, Identity and Access Management, Data Storage, Tensorflow, Cloud Storage, AI Personalization, Advanced Analytics, Applied Machine Learning, Site Reliability Engineering, AI Integrations, Data Processing

    ★ 4 (135) · Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Campaign Performance Reporting, Visualization, & Improvement: Unilever
  • Crea Videos para Redes Sociales con Canva: Coursera
  • MBE Mastering Business Essentials: Emory University
  • Data Manipulation at Scale: Systems and Algorithms: University of Washington
  • Practical Data Science for Data Analysts: Corporate Finance Institute
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • Crie artes para redes sociais usando Canva: Coursera
  • Artificial Intelligence Algorithms Models and Limitations: LearnQuest
  • Introdução ao Big Data : Fundação Instituto de Administração

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