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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Conditional Formatting, Tables and Charts in Microsoft Excel

    Skills you'll gain: Data Visualization, Statistical Visualization, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Analysis Software, Data Analysis, Plot (Graphics)

    ★ 4.7 (264) · Intermediate · Guided Project · Less Than 2 Hours

  • I

    Imperial College London

    Science Matters: Let's Talk About COVID-19

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Public Health, Infectious Diseases, Community Health, Infection Control, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Clinical Practices, Emergency Response, Immunology, Diagnostic Tests, General Medicine, Microbiology, Media and Communications, Molecular Biology, Estimation

    ★ 4.2 (223) · Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Exploring and Producing Data for Business Decision Making

    Skills you'll gain: Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Statistics, Data-Driven Decision-Making, Data Analysis, Statistical Reporting, Data Presentation, Quantitative Research, Analytical Skills, Statistical Analysis, Statistical Methods, Descriptive Analytics, Microsoft Excel, Exploratory Data Analysis, Probability & Statistics, Estimation, Statistical Visualization, Decision Making

    ★ 4.8 (1K) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, Business Research, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation, Needs Assessment

    ★ 4.4 (113) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Visual Storytelling, Marketing Design, Marketing Collateral, Content Creation, Presentations, Animations, Motion Graphics, Dashboard, Graphic Design, Marketing, User Accounts, Business

    ★ 4.7 (25) · Intermediate · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Tableau Data Analyst Certification Preparation

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Dashboard Creation, Peer Review, Data Presentation, Presentations, Data Visualization, Interactive Data Visualization, Plot (Graphics), Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Business Intelligence Software, Data Quality, Data Transformation, Data Integration, Data Analysis, Data Visualization Software

    ★ 4.7 (79) · Advanced · Specialization · 1 - 3 Months

  • I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital

    ★ 4.7 (160) · Beginner · Course · 1 - 3 Months

  • T

    The State University of New York

    Big Data, Genes, and Medicine

    Skills you'll gain: Bioinformatics, Big Data, Analytics, Health Informatics, R (Software), Advanced Analytics, Medical Science and Research, Predictive Analytics, R Programming, Predictive Modeling, Statistical Analysis, Data Cleansing, Molecular Biology, Feature Engineering, Data Preprocessing, Model Evaluation, Unsupervised Learning, Classification Algorithms

    ★ 4.2 (287) · Advanced · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Buying, Media Planning, Digital Media Strategy, Earned Media, Target Audience, Content Strategy, Data-Driven Marketing, Data Ethics, Business Ethics

    ★ 4.6 (71) · Beginner · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment

    ★ 4.7 (307) · Beginner · Course · 1 - 3 Months

  • D

    DeepLearning.AI

    AI For Medical Treatment

    Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Statistical Methods, Treatment Planning, Data Analysis, Precision Medicine, Model Evaluation, Applied Machine Learning, Patient Treatment, Clinical Documentation, Statistical Machine Learning, Machine Learning Methods, AI Personalization, Machine Learning, Medical Science and Research, Text Mining, Health Informatics, Large Language Modeling

    ★ 4.7 (541) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Management, Driving engagement, Account Strategy, Web Presence, Growth Strategies, Brand Awareness, Account Management, Digital Design

    ★ 4.2 (341) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Conditional Formatting, Tables and Charts in Microsoft Excel: Coursera
  • Science Matters: Let's Talk About COVID-19: Imperial College London
  • Exploring and Producing Data for Business Decision Making: University of Illinois Urbana-Champaign
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Create a Storyboard in Canva: Coursera
  • Tableau Data Analyst Certification Preparation: SkillUp
  • Análisis de situaciones de negocio: IESE Business School
  • Big Data, Genes, and Medicine: The State University of New York
  • Programmatic Advertising: University of Colorado Boulder
  • Plan a Successful Freelancing Business : California Institute of the Arts

Skills you can learn in Marketing

Market (economics) (28)
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