YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

University of Colorado Boulder
Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Social Studies, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Global Marketing, International Relations, Demography, Market Opportunities, Franchising, Public History, Cultural Diversity, Culture, Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Commercialization, Sales Management, Social Media Marketing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Content Creation, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data-Driven Marketing, Sales Strategy, Digital Analysis, Content Optimization, Web Analytics, Search Engine Optimization, Copywriting, Retail Sales, Keyword Research, Revenue Management, Spatial Data Analysis
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills
Beginner · Course · 1 - 3 Months

Harvard Business Review
Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Marketing Operations, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance
Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Generative AI Agents, Agentic Workflows, AI Orchestration, LLM Application, OpenAI API, Java Programming, Java, AI Workflows, Agentic systems, Generative AI, Prompt Patterns, Prompt Engineering, AI Integrations, Persona (User Experience), Document Management, Secure Coding, Business Logic, Software Design Documents, Plan Execution, Software Design Patterns
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Personalized Campaigns, Target Audience, Customer Communications Management, Social Media, Social Media Management, Social Media Marketing, Social Media Content, Needs Assessment, Drive Engagement, Web Presence, Brand Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Social Media, Instagram, Design, Social Media Marketing, Graphic Design, Digital Design, Organizational Skills, Facebook, Video Production
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Social Media Campaigns, Online Advertising, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Social Media, Advertising, Marketing Budgets
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Copywriting, Advertising, Intellectual Property, Writing and Editing, Writing, Graphic and Visual Design, Layout Design, Visual Storytelling, Typography, Creative Design, Design Elements And Principles
Beginner · Course · 1 - 3 Months