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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Generative AI: Elevate Your Data Science Career

    Skills you'll gain: Generative AI, Exploratory Data Analysis, Generative Model Architectures, Generative Adversarial Networks (GANs), Data Ethics, Feature Engineering, Predictive Modeling, Responsible AI, Data Science, Data Synthesis, Data Analysis, Data Visualization Software, Autoencoders

    4.6
    Rating, 4.6 out of 5 stars
    ·
    271 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Cash Flows, Data Visualization, Cash Management, Data Presentation, Business Analytics, Regression Analysis, Financial Acumen, Descriptive Statistics, Financial Accounting, Business Valuation, Cash Flow Forecasting, Competitive Analysis, International Finance, Business Economics, Economics, Financial Policy, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    505 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Operations Management: Organization and Analysis

    Skills you'll gain: Operations Management, Organizational Strategy, Operations, Manufacturing Operations, Operational Analysis, Inventory Management, Business Operations, Inventory Control, Supply Chain, Business Administration, Process Analysis, Inventory and Warehousing, Operational Efficiency, Decision Making, Strategic Decision-Making, Business Strategies, Process Management, Cost Benefit Analysis, Demand Planning, Service Level

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Value Engineering, Process Optimization, Quality Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Data-Driven Decision-Making, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Unsupervised Machine Learning

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Applied Machine Learning, Data Preprocessing, Machine Learning Methods, Text Mining, Machine Learning, Big Data, Model Evaluation, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    365 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    ESCP Business School

    Doing Business in Europe

    Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments

    4.4
    Rating, 4.4 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud

    Skills you'll gain: Big Data, Apache Spark, Data Store, Apache Hadoop, Apache Mahout, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Cloud Computing, Real Time Data, Databases, Analytics, Deep Learning, Applied Machine Learning, Machine Learning Methods, Statistical Machine Learning, Scalability, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    343 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Buying, Media Planning, Digital Media Strategy, Earned Media, Target Audience, Content Strategy, Data-Driven Marketing, Data Ethics, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Generative AI, Business Process Automation, Data-Driven Marketing, Campaign Management, AI Security, Sales Process, Sales Strategy, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Data Presentation, Presentations, Microsoft PowerPoint, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Spreadsheet Software, Investments, Return On Investment, Microsoft Excel, Finance, Financial Analysis, Regression Analysis, Model Optimization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    523 reviews

    Mixed · Course · 1 - 3 Months

  • T

    Tableau Learning Partner

    Advanced Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Data Presentation, Geospatial Information and Technology, Stakeholder Communications, Geospatial Mapping, Business Reporting, Business Intelligence, Conversion Funnel Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI: Elevate Your Data Science Career: IBM
  • Data & Finance for the future: Fundação Instituto de Administração
  • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
  • Cosmetic Product Development: Olay
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • Unsupervised Machine Learning: IBM
  • Doing Business in Europe: ESCP Business School
  • Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud: University of Illinois Urbana-Champaign
  • Programmatic Advertising: University of Colorado Boulder
  • Applications of Copilot in the Workplace: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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