Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Skills you'll gain: Barcoding, LinkedIn, Presentations, Facebook, Cloud Applications, Social Media, Content Creation
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Market Analysis, Prototyping, Market Research
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Data Storytelling, Business Writing, Concision, Sales Presentations, Sales Strategy, Writing, Persuasive Communication, Customer Relationship Management (CRM) Software, Storytelling, Responsible AI, Sales, Business Communication, Google Gemini, Anthropic Claude, AI Enablement, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Marketing Materials, Ideation, Social Media Content, Content Strategy, Personalized Service, Brainstorming, Search Engine Optimization
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Emerging Technologies, Forecasting, Critical Thinking, Augmented and Virtual Reality (AR/VR), Strategic Thinking, Technology Strategies, Strategic Leadership, AI Enablement, Business Transformation, Data-Driven Decision-Making, Systems Thinking, Innovation, Storytelling, Thought Leadership, Scenario Testing, Decision Making, Artificial Intelligence, Virtual Reality, Probability & Statistics
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Business Ethics, Social Impact
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Generative AI, AI Enablement, Responsible AI, Sales Enablement, Risk Management, Sales, Artificial Intelligence, Sales Strategy, Digital Transformation, Innovation, Automation
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Salesforce Development, Workflow Management, Operational Efficiency, Dashboard, Data Access, Web Components, Application Design, Application Development, User Accounts, UI Components, Cloud Applications, Application Deployment, Management Reporting, Data Security, No-Code Development, Business Process Automation, Business Logic, User Interface (UI), Change Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Price Negotiation, Consumer Behaviour, E-Commerce, Inventory Management System, Operations Management, Competitive Analysis, Organizational Structure
Mixed · Course · 1 - 3 Months

Skills you'll gain: Selenium (Software), JUnit, HTML and CSS, Test Automation, Software Testing, Test Script Development, Web Development, Software Quality Assurance, Continuous Integration, Java, Test Execution Engine, Object Oriented Programming (OOP), Debugging
Intermediate · Course · 1 - 3 Months