PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Target Audience, Content Performance Analysis, Customer Insights
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Social Media Marketing, Digital Advertising
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Digital Advertising, Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Pay Per Click Advertising, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Social Media Management, Instagram, Social Media Content, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness, Drive Engagement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, Pinterest, Advertising Campaigns, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Campaign Management, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Paid media, Lead Generation, Billing, Bidding, Advertising, Business Marketing, Account Management, Target Audience, Budgeting
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Pay Per Click Advertising, Social Media Content, Online Advertising, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Marketing Psychology, Research, Creativity, Consumer Behaviour, Cultural Diversity, Business Ethics
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Advertising, Campaign Management, Advertising Campaigns, Communication Planning, Media Strategy, Marketing Communications, Social Media Campaigns, Key Performance Indicators (KPIs), Promotions and Campaigns, Public Relations, Communication Strategies, Marketing Effectiveness, Paid media, Marketing, Communication, Business Strategy, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Content Strategy, Data Ethics, Business Ethics
Beginner · Course · 1 - 3 Months