Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Advertising Sales, Social Media Marketing, Digital Advertising, Lead Generation, Automation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure
★ 4.5 (15) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Responsible AI, Generative AI, ChatGPT, Prompt Patterns, AI powered creativity, AI literacy, Vibe coding, Blogs, Content Scheduling, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Web Development, Web Language, Writing, Content Marketing, Personalized Service
★ 2.4 (10) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Social Media Content, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Training, B2B Sales, Customer Analysis, Selling Techniques, Retail Sales, Marketing Psychology, Overcoming Objections, Consumer Behaviour, Sales, Storytelling, Sales Strategy, Closing (Sales), Non-Verbal Communication, Sales Process, Customer Engagement, Behavioral Economics, Stakeholder Engagement, Negotiation, Analysis, Empathy
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Competitive Intelligence, Business, Consumer Behaviour, Market Dynamics, Critical Thinking
★ 4.7 (7) · Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Plan Execution, Market Analysis, Competitive Intelligence, Value Propositions, Risk Analysis, Risk Management, Sustainable Business, Market Dynamics
★ 5 (25) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Workflow Management, Marketing Design, Marketing Materials, Marketing Collateral, Creative Design, Design, Digital Design, Graphic Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Sales Process, Sales Presentations, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design, User Accounts
★ 4.7 (27) · Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Price Negotiation, Sales Management, Sales Operations, Selling Techniques, Sales, Account Strategy, Enterprise Sales, B2B Sales, Driving engagement, Inside Sales, Training and Development, Regional Sales, Customer Engagement, Marketing Automation, LinkedIn, Drive Engagement, Key Performance Indicators (KPIs), AI Personalization, Personalized Campaigns, Video Production
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Customer Relationship Building, Brand Loyalty, Relationship Management, User Feedback, Personalized Campaigns
★ 5 (30) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Rapport Building, Relationship Building, Customer experience strategy (CX), Agile Methodology, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Analysis, Journey Mapping, Customer Insights, Process Design, Value Propositions, Solution Delivery, Interpersonal Communications, Key Performance Indicators (KPIs), Experience Design, Product Lifecycle Management, Performance Measurement, Product Management, Process Analysis
★ 4.9 (23) · Beginner · Course · 1 - 4 Weeks