Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Data-Driven Marketing, Analytics, Data Analysis, Business Reporting, Data Literacy, Data Collection, Performance Metric
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Hootsuite, Systems Integration, Dashboard, Cloud Applications, Digital Marketing Tools, Social Media Management, Social Media, Social Media Content, Owned Media, User Accounts, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media Content, Social Media, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Marketing Planning, Content Marketing, Paid media, Business Planning, Goal Setting, New Business Development, Live Streaming
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Graphical Tools, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Graphics Software, Design Software, Design, Collaborative Software, User Accounts, Google Workspace, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Optimization, Copywriting, Keyword Research, Blogs, Search Engine Optimization, ChatGPT, Web Analytics and SEO, Web Content, Competitive Analysis, Content Strategy, Content Creation, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Campaign Planning, Advertising, Paid media, Marketing, Driving engagement, Target Audience
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: PySpark, Apache Spark, Customer Analysis, Big Data, Data Processing, Advanced Analytics, Statistical Modeling, Text Mining, Customer Insights, Risk Modeling, Data Preprocessing, Unstructured Data, Simulation and Simulation Software, Data Manipulation, Marketing Analytics
★ 4.6 (14) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Hootsuite, Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Digital Marketing Tools, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Rapport Building, Relationship Building, Agile Methodology, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Analysis, Journey Mapping, Customer Insights, Customer experience improvement, Relationship Management, Process Design, Value Propositions, Solution Delivery, Interpersonal Communications, Cross-Functional Collaboration, Key Performance Indicators (KPIs), Experience Design, Product Lifecycle Management, Product Management
★ 4.9 (20) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Storytelling, Branding, Brand Marketing, Prompt Engineering, ChatGPT, Brand Management, Digital Brand Strategy, Cross-Channel Marketing, Content Creation, Blogs, Consumer Behaviour, Brainstorming, Email Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Banking Services, Investments, Financial Regulations, Investment Management, Financial Sales, Financial Trading, Financial Analysis, Bank Regulations, Economic Development, Law, Regulation, and Compliance, Behavioral Economics, Brokerage, Market Analysis, Securities Trading, Asset Management, Mergers & Acquisitions, Underwriting
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Incident Response, Incident Management, Computer Security Incident Management, Event Monitoring, Threat Management, Cyber Attacks, Cyber Security Policies, Cyber Security Assessment, Cybersecurity, Cyber Risk, Corporate Communications, Security Controls, Crisis Management, Disaster Recovery, Communication Planning, Internal Communications, Analysis, Communication Strategies, Record Keeping
★ 4.9 (11) · Beginner · Course · 1 - 3 Months