Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Illinois Tech
Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Sales Presentations, Storytelling, Market Research, Open Mindset, Oral Expression, Entrepreneurial Finance, Ideation, Business Planning, New Business Development, Teamwork, Legal Risk, Market Dynamics, Relationship Building, Team Leadership
Intermediate · Course · 1 - 3 Months

Knowledge Accelerators
Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Performance Metric, Learning Theory, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Process Improvement, Employee Engagement, Stakeholder Engagement, Business Planning
Beginner · Course · Less Than 2 Hours

Skills you'll gain: Canva (Software), Marketing Materials, Graphic and Visual Design, Promotional Materials, Driving engagement, Graphic Design, Advertising, Design, Online Advertising, Graphic and Visual Design Software, Marketing Design, Design Software, Target Audience, Design Elements And Principles, Digital Advertising, Drive Engagement, Marketing, Social Media Content, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, Application Programming Interface (API), AI Integrations, Software Design Patterns, Software Design, Data Security
Advanced · Specialization · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies
★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Advertising Sales, Social Media Marketing, Digital Advertising, Lead Generation, Automation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure
★ 4.5 (15) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Adobe Express, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Energy and Utilities, Mathematical Modeling, Predictive Analytics, Gemini, Laboratory Experience, Google Gemini, Model Optimization, Predictive Modeling, Data-Driven Decision-Making, Forecasting, Analytics, 3D Modeling, Simulations, Sustainable Technologies, Data Visualization, AI Integrations, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Social Studies, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Global Marketing, International Relations, Demography, Market Opportunities, Franchising, Public History, Cultural Diversity, Culture, Governance
★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, General Sales Practices, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Competitive Analysis, Business Strategies, Business Strategy, Needs Assessment
★ 5 (7) · Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Web Analytics, Google Analytics, Frontend Performance, Content Performance Analysis, Performance Metric, Usability, Digital Marketing Tools
Mixed · Course · 1 - 3 Months