Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Benchmarking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Shared Media, Professional Networking, Visual Storytelling, Organizational Skills, User Accounts, Social Media, Collaboration, Project Portfolio Management, Brainstorming, Ideation, Driving engagement, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Analysis, Content Creation, Content Marketing, Persona Development, Content Strategy, Content Development and Management, Ideation, Driving engagement, Needs Assessment, Research
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Digital Transformation, Corporate Sustainability, Strategic Partnership, Financial Inclusion, digital literacy, Sustainable Business, Emerging Technologies, Corporate Strategy, New Business Development, Innovation, Market Opportunities, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Account Management, Marketing, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Order Fulfillment, Web Content, Promotional Strategies, Web Development, Content Management, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months

O.P. Jindal Global University
Skills you'll gain: Data Mining, Predictive Modeling, Predictive Analytics, Advanced Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Machine Learning Methods, Customer Insights, Logistic Regression, Market Analysis, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Correlation Analysis
Build toward a degree
Mixed · Course · 3 - 6 Months

Skills you'll gain: Vector Databases, Web Design and Development, AI Personalization, Web Development, Web Applications, HTML and CSS, Natural Language Processing, Data Store, Embeddings, Javascript, Database Management, LLM Application, Persona (User Experience), Real Time Data, Generative AI Agents
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Machine Learning Methods, Customer Relationship Management (CRM) Software, Predictive Modeling, Data Literacy, Customer Data Management, Advanced Analytics, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, AI literacy, Deep Learning, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Dell
Skills you'll gain: Rapport Building, Sales Presentation, Digital Transformation, Selling Techniques, Data Centers, General Sales Practices, Customer Relationship Building, Market Research, Customer Insights, Sales Development, Sales, Customer Analysis, Technical Sales, Outside Sales, Sales Strategy, Inside Sales, Communication, Data Infrastructure, Customer Engagement, Computer Systems
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Advertising Mail, Testability, Digital Marketing, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks