Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Machine Learning Methods, Customer Relationship Management (CRM) Software, Predictive Modeling, Data Literacy, Customer Data Management, Advanced Analytics, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, AI literacy, Deep Learning, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Dell
Skills you'll gain: Rapport Building, Sales Presentation, Digital Transformation, Selling Techniques, Data Centers, General Sales Practices, Customer Relationship Building, Market Research, Customer Insights, Sales Development, Sales, Customer Analysis, Technical Sales, Outside Sales, Sales Strategy, Inside Sales, Communication, Data Infrastructure, Customer Engagement, Computer Systems
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Advertising Mail, Testability, Digital Marketing, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Logo Design, Digital Brand Strategy, Graphic and Visual Design Software, Digital Design, Graphic and Visual Design, Graphic Design, Graphics Software, Brand Awareness, Digital Publishing, Collaborative Software, Marketing, Creative Design, Editing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Risk Mitigation, Risk Management Framework, Financial Regulations, Risk Analysis, Investment Management, Banking, Financial Trading, Financial Regulation, Capital Markets, Securities (Finance), Financial Services, Bank Regulations, Securities Trading, Financial Systems, Operational Analysis, Lending and Underwriting, Market Analysis, Market Dynamics, Cash Management, Corporate Finance
Beginner · Specialization · 3 - 6 Months

Indian Institute of Technology Guwahati
Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Interface (UI), Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), User Centered Design, User Interface (UI) Design, Wireframing, User Research, Ideation
Beginner · Course · 1 - 3 Months
Scrum Alliance
Skills you'll gain: AI Product Strategy, AI Enablement, Product Planning, Brainstorming, AI powered creativity, Product Strategy, Agile Product Development, Strategic Thinking, Generative AI, Decision Intelligence, Ideation, Customer Insights, Market Intelligence, Customer Analysis, Market Analysis, Research Reports, AI Integrations, Data-Driven Decision-Making, Forecasting, Scrum (Software Development)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Goal Setting, User Feedback, Constructive Feedback, Employee Performance Management, Performance Appraisal, Registration, Email Automation, Internal Communications, Digital Communications, Critical Thinking
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Rapport Building, Relationship Building, Agile Methodology, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Analysis, Journey Mapping, Customer Insights, Customer experience improvement, Relationship Management, Process Design, Value Propositions, Solution Delivery, Interpersonal Communications, Cross-Functional Collaboration, Key Performance Indicators (KPIs), Experience Design, Product Lifecycle Management, Product Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Hootsuite, Social Media Content, Content Scheduling, Social Media Management, Content Creation, Social Media Analytics, Social Media Marketing, Social Media, Social Media Strategy, Digital Marketing Tools, Content Marketing, Resource Utilization, Content Management
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Machine Learning Methods, Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Responsible AI, Business Strategy, Data Ethics, Technology Strategies, Business Strategies, Business Ethics, Organizational Strategy, Decision Intelligence, Strategic Thinking, Market Analysis, Corporate Strategy, AI Integrations, Process Analysis, Artificial Intelligence and Machine Learning (AI/ML), Value Propositions
Beginner · Course · 1 - 4 Weeks