• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Strategy

Strategy Courses

Strategy courses can help you learn competitive analysis, market positioning, strategic planning, and risk management. You can build skills in scenario analysis, resource allocation, and performance measurement. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and balanced scorecards, which help you apply these skills to real business challenges. You'll also explore frameworks for decision-making and strategic alignment, equipping you to navigate complex organizational landscapes.


Popular Strategy Courses and Certifications


  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Prioritization, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Internal Auditing, External Auditing, Market Opportunities, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    مقدمة لجداول بيانات جوجل

    Skills you'll gain: Dashboard, Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Service Level Agreement, Data Validation, Data Entry

    4.3
    Rating, 4.3 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

  • X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Google Gemini, Content Performance Analysis, Content Optimization, Generative AI, Prompt Engineering, Gemini, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, AI literacy, Web Analytics and SEO, AI Personalization, Lead Generation, Large Language Modeling, Content Strategy

    Beginner · Course · 1 - 3 Months

  • M

    Minnesota State University, Mankato

    Business Leadership Essentials: HR, Org Design & Negotiation

    Skills you'll gain: Human Resources Management and Planning, Employee Engagement, Organizational Change, Organizational Structure, Negotiation, Business Workflow Analysis, Human Resource Management, Organizational Development, Conflict Management, Talent Management, Change Management, Performance Management, Strategic Leadership, Team Management, Stakeholder Management, Process Improvement, Business Strategies, Business Strategy, Problem Solving, Decision Making

    3.4
    Rating, 3.4 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    First Steps in Easil

    Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Email Marketing

    Skills you'll gain: Email Marketing, Email Automation, Target Audience, Lead Generation, Marketing Automation, Newsletters, Digital Marketing Tools, Campaign Management, Driving engagement, Promotional Strategies, Marketing Materials, Customer Relationship Management (CRM) Software, Account Management, Customer Engagement, Brand Loyalty, Sales, Growth Strategies, Automation, Law, Regulation, and Compliance

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    OpenAI ChatGPT: Enterprise Solutions Unleashed

    Skills you'll gain: ChatGPT, Data Analysis, OpenAI, Data-Driven Decision-Making, AI Enablement, Generative AI, Analytics, Content Creation, Content Strategy, Customer Support, Technology Strategies, Customer experience improvement, Operational Efficiency, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

1…219220221…360

In summary, here are 10 of our most popular strategy courses

  • Using Advanced SWOT Analysis to Determine Competitiveness: Coursera
  • Marketing Management Essentials: Product and Branding: IE Business School
  • مقدمة لجداول بيانات جوجل: Coursera
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Market Research and Competitive Analysis: Xbox
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Business Leadership Essentials: HR, Org Design & Negotiation: Minnesota State University, Mankato
  • First Steps in Easil: Coursera
  • Introduction to AI for marketing professionals: AI Business School

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok