Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Creo Incubator
Skills you'll gain: Go To Market Strategy, Growth Strategies, Experience Design, Market Analysis, Data-Driven Marketing, Strategic Marketing, Customer Analysis, Entrepreneurship, Business Metrics, Target Market, Entrepreneurial Finance, Market Intelligence, Financial Acumen, Product Marketing, Target Audience, Ideation, Lean Methodologies, Adaptability, Fundraising, Critical Thinking and Problem Solving
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, User Accounts, Social Media Content, Content Performance Analysis, Advertising Campaigns, Account Management, Paid media, Customer Communications Management, Customer Analysis, Target Audience, Content Strategy, Customer Engagement, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Diagram Design, Graphic Design, Graphic and Visual Design, Graphic and Visual Design Software, Multimedia, Collaborative Software, Graphical Tools, Graphics Software, Data Sharing, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Workflow Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Web Analytics, Google Analytics, Frontend Performance, Content Performance Analysis, Performance Metric, Usability, Content Optimization, Digital Marketing Tools, User Experience, Debugging, Verification And Validation
Mixed · Course · 1 - 3 Months

Packt
Skills you'll gain: Information Architecture, User Experience, UI/UX Research, User Experience Design, Persona (User Experience), Design Research, UI/UX Strategy, Experience Design, Solution Design, User Centered Design, Usability Testing, Persona Development, Usability, Qualitative Research, Interviewing Skills, Content Creation, Storytelling
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Salesforce Development, Salesforce, Systems Integration, Data Integration, Web Services, Application Programming Interface (API), Software Design Patterns, Software Design, Enterprise Architecture, Restful API, Complex Problem Solving, Business Solutions
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Business Metrics, Analytics, Business Analytics, Performance Measurement, Performance Metric, Marketing Analytics, Big Data, Business Analysis, Key Performance Indicators (KPIs), Data Analysis, Web Analytics, Digital Transformation, Case Studies, Data-Driven Decision-Making, Analytical Skills, Data Literacy, Cash Flows
Mixed · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Presentations, Persona Development, General Sales Practices, Lead Generation, Prospecting and Qualification, Customer Acquisition Management, Sales Prospecting, Sales Strategy, Cold Calling, Sales Process, Target Audience, Phone Sales, Sales Enablement, Prioritization, Customer Engagement, Social Media Campaigns, Social Media Marketing, Communication Strategies, Personalized Service
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: User Research, UI/UX Research, User Experience, User Experience Design, Design Research, Logo Design, User Interface and User Experience (UI/UX) Design, User Centered Design, Persona (User Experience), Wireframing, UI/UX Strategy, Prototyping, Persona Development, Graphic and Visual Design, Application Design
Beginner · Course · 1 - 3 Months