Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Salesforce, Salesforce Development, Experience Design, Marketing Automation, User Experience, Digital Media Strategy, Web Components, Data Mapping, Security Controls, Driving engagement, Personalized Campaigns, Content Management, UI Components, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Integrated Marketing Communications, Cloud Services, Business Strategy
Beginner · Course · 3 - 6 Months

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data Storytelling, Sales Pipelines, Lead Generation, Customer Relationship Management (CRM) Software, Sales Management, Sales Strategy, Sales Enablement, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer experience improvement, Customer Success Management, Customer Service, Business Reporting, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Survey Creation, Surveys, User Feedback, Data Storytelling, Statistical Reporting, Quantitative Research, Data Analysis, Data Presentation, Market Research, Statistical Analysis, Storytelling, Statistical Hypothesis Testing, User Centered Design, Statistical Methods, Data Collection, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Customer Insights, User Research, Research Methodologies, Customer experience improvement, Client Support, Interrigatories
Mixed · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Education and Training, Entrepreneurship, Emerging Technologies, Market Research, Solution Design, Innovation, Market Analysis, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability, Fundraising and Crowdsourcing, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Customer Analysis, Social Media Analytics, Social Media, Social Media Marketing, Driving engagement, Social Media Management, Market Analysis, Consumer Behaviour, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Driving engagement, Drive Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Social Media Analytics, Customer Analysis, Customer Data Management, Marketing Analytics, Digital Marketing Tools
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Canva (Software), Animations, Visual Storytelling, Storytelling, Social Media Content, Creative Design, Content Creation, Video Production
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Analysis, Market Analysis, Customer Insights, Sales Strategy, Sales, Customer Retention, Business Modeling, Entrepreneurship, Technology Strategies, Consumer Behaviour, Business Strategy, Entrepreneurial Finance
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Social Media Marketing, Social Media Content, Social Media, Social Media Analytics, Digital Marketing Tools, Trend Analysis
Beginner · Guided Project · Less Than 2 Hours

University of Huddersfield
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Organizational Strategy, Corporate Strategy, Strategic Decision-Making, Business Planning, Competitive Analysis, Business Management, Market Analysis, Critical Thinking and Problem Solving, Business Analysis, Risk Analysis, Business Process Improvement, Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks