Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, Content Strategy, Content Optimization, Web Analytics and SEO
Beginner · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Social Media Management, Security Software, Information Privacy, Cyber Attacks, Cybersecurity, Information Technology, Malware Protection, Content Creation, Digital Advertising, Online Advertising, Social Media Content, Social Media, Digital Marketing, Personally Identifiable Information, Security Awareness, Digital Content, Email Security, Social Media Marketing, E-Commerce, Web Presence
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Customer Relationship Management (CRM) Software, Marketing Analytics, Data-Driven Marketing, Digital Marketing Tools, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Business Intelligence, Looker (Software), Data Visualization, Data Presentation, Interactive Data Visualization, Business Reporting, Data Visualization Software, Dashboard, Data Storytelling, Power BI, Dashboard Creation, Business Analytics, Data Analysis, Business Marketing, Trend Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, Persona (User Experience), User Research, Multimodal Prompts, AI literacy, Persona Development, User Experience Design, Artificial Intelligence, Human Centered Design, Ethical Standards And Conduct, User Centered Design
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Persona Development, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Target Market, Business Marketing, Social Media Content, Social Media Management, Marketing Strategies, Web Presence, Content Creation, Earned Media, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Content, Copywriting, Social Media Strategy, Social Media, Content Scheduling, Social Media Marketing, Paid media, Content Strategy, Brand Strategy, Digital Advertising
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, Collaboration, User Accounts, Telecommuting, Teamwork, Graphic Design, Team Collaboration, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours