Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Illinois Urbana-Champaign
Skills you'll gain: Performance Measurement, Data Visualization, Business Analysis, Business Strategy, Data Presentation, Accounting, Business Strategies, Strategic Communication, General Accounting, Business Communication, Business Analytics, Marketing Management, Organizational Strategy, Product Lifecycle Management, Performance Analysis, Performance Metric, Analytical Skills, Innovation, Marketing, Data Analysis
Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Target Audience, Target Market, Agile Product Development, User Interface and User Experience (UI/UX) Design, UI/UX Strategy, Product Improvement, Product Development, Customer Analysis, User Experience, Business Metrics, Lean Methodologies, Persona Development, Product Management, Agile Methodology, New Product Development, Performance Measurement, Web Analytics, Product Marketing, User Feedback, Business Operations
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Facebook, Driving engagement, Content Scheduling, Live Streaming, Drive Engagement, Scheduling, Social Media Management, Social Media, Social Media Strategy, Social Media Content, Social Media Marketing, Customer Engagement, Video Production, Content Strategy, Photo/Video Production and Technology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Driving engagement, Drive Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Campaign Management, Personalized Campaigns, Editing, Content Creation, Writing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Agentic Workflows, AI Personalization, Agentic systems, Competitive Intelligence, Sales Management, Generative AI Agents, Sales Strategy, Sales, Personalized Campaigns, Customer Analysis, Customer Relationship Management (CRM) Software, Customer Relationship Management, Real Time Data, Proposal Writing, Automation, Competitive Analysis, Customer Insights, Proposal Development, Data Analysis, Case Studies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Online Advertising, Advertising, Digital Advertising, Marketing, Social Media Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Web Content, Content Management, Campaign Management, Content Optimization, Branding, Text Mining
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, Market Analysis, Customer Insights, Sales Strategy, Sales, Customer Retention, Business Modeling, Entrepreneurship, Technology Strategies, Consumer Behaviour, Business Strategy, Entrepreneurial Finance
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Presentations, Photo Editing, Social Media Content, Graphic and Visual Design Software, Graphic Design, Photo/Video Production and Technology, Creative Design, Content Creation, Visual Storytelling, Marketing Collateral, Design, Visual Design, Graphic and Visual Design, Video Editing, Brochures, Collaborative Software, Design Elements And Principles, Branding, Marketing Materials
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Marketing Budgets, Budget Management, Online Advertising, Advertising Campaigns, Advertising, Paid media, Social Media Management, Social Media Campaigns, Social Media, Social Media Analytics, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Consultative Selling, Selling Techniques, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Enterprise Sales, Sales Management, Sales Pipelines, Business Ethics, AI Personalization, Value Propositions, Stakeholder Engagement, Ethical Standards And Conduct, Stakeholder Management, Stakeholder Analysis, Competitive Analysis, Customer Retention
Beginner · Course · 1 - 4 Weeks