Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

HubSpot Academy
Skills you'll gain: HubSpot CRM, Sales Management, Sales Pipelines, Customer Relationship Building, Prospecting and Qualification, Sales Process, Dashboard, Campaign Management, Service Level Agreement, Management Reporting, Workflow Management, Prioritization, Performance Reporting, Email Marketing, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 3 Months

Chris Croft Training
Skills you'll gain: Brand Loyalty, Price Negotiation, Revenue Management, Loyalty Programs, Customer Retention, Operating Cost, Consumer Behaviour, Product Strategy, Upselling, Sales Strategy, Strategic Marketing, Gross Profit, Marketing Psychology, Profit and Loss (P&L) Management, Growth Strategies, Product Lining, Entrepreneurship, Small Business Accounting, Leadership and Management, Finance
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Strategy, Search Engine Optimization, Content Optimization, Content Development and Management, Content Creation, Keyword Research, Digital Content, Digital Publishing, Social Media Content, Target Audience, ChatGPT, Video Production, Prompt Engineering, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Customer Analysis, Social Media Analytics, Social Media, Social Media Marketing, Driving engagement, Social Media Management, Market Analysis, Consumer Behaviour, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Company, Product, and Service Knowledge, Strategic Thinking, Data-Driven Decision-Making, Performance Measurement, Business Strategy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Social Media Marketing, Social Media Content, Social Media, Social Media Analytics, Digital Marketing Tools, Trend Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Responsiveness, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Value Propositions, Market Research, Entrepreneurship, User Research, Market Analysis, Customer Insights, Customer Analysis, Sales Presentations, Competitive Analysis, Ideation, Design Thinking, Data-Driven Decision-Making, New Business Development, Market Opportunities, Business Research, Fundraising and Crowdsourcing, Oral Expression, Product Development, Entrepreneurial Finance, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Photo Editing, Account Management, Project Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Online Advertising, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Promotions and Campaigns, Marketing, Promotional Strategies, Social Media
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Frontend Performance, Content Strategy, Content Optimization, Performance Tuning, Digital Marketing Tools, Performance Metric
Mixed · Course · 3 - 6 Months

Skills you'll gain: TikTok, Content Performance Analysis, Content Optimization, Social Media Analytics, Data-Driven Marketing, Content Strategy, Social Media Content, Marketing Analytics, Strategic Partnership, E-Commerce, Live Streaming, Direct Selling
Beginner · Course · 1 - 4 Weeks