Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Arizona State University
Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Business Strategy, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Plan Execution, Market Analysis, Competitive Intelligence, Value Propositions, Risk Analysis, Risk Management, Business Risk Management, Market Dynamics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts
Intermediate · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Anomaly Detection, Embeddings, LLM Application, Database Application, Large Language Modeling, Generative AI, Image Analysis
Beginner · Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Geospatial Information and Technology, Data Analysis, Geospatial Mapping, Business Analytics, Graphing, Data Presentation, Advanced Analytics, Marketing Analytics, Data Science, Forecasting
Advanced · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: WordPress, Responsive Web Design, AI Personalization, Web Design, Web Analytics and SEO, Web Content, Security Software, Web Presence, AI powered creativity, Cloud Hosting, Web Frameworks, Artificial Intelligence, Control Panels
Beginner · Course · 1 - 4 Weeks

Harvard Business Review
Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Resource Management, Marketing Operations, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, AI powered creativity, Large Language Modeling, AI Personalization, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process, Content Creation, Social Media, Artificial Intelligence, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Javascript, Web Design, Event-Driven Programming, Web Design and Development, Development Environment, Web Development, Integrated Development Environments, Web Applications, Hypertext Markup Language (HTML), Programming Principles, Graphic and Visual Design, Animations, Typography, Color Theory, Software Installation, Web Analytics and SEO, Data Validation
Beginner · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Prompt Engineering, Prompt Patterns, Responsible AI, Data Ethics, AI literacy, Case Studies, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics
Beginner · Course · 1 - 4 Weeks