Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Content Development and Management, Asset Management, Digital Assets, Digital Publishing, Workflow Management, Document Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Solution Sales Engineering, Sales Strategy, Selling Techniques, Sales Prospecting, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, User Research, Persona (User Experience), Multimodal Prompts, AI literacy, Persona Development, User Experience Design, Artificial Intelligence, Human Centered Design, Ethical Standards And Conduct, User Centered Design
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Campaign Management, Marketing Effectiveness, Meta Ads Manager, Advertising Campaigns, Customer Insights, Online Advertising, Customer Analysis, Content Creation, Target Market, Promotions and Campaigns, Facebook, Content Strategy, Data-Driven Marketing, Content Marketing, Data Import/Export, Social Media Analytics, Social Media, Social Media Marketing, Business Metrics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Performance Analysis, AI literacy, Performance Measurement, Brand Awareness, AI powered creativity, Storytelling, Content Development and Management, Emerging Technologies, Value Propositions
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Strategic Planning, Web Analytics and SEO, Competitive Analysis, Content Optimization, Goal Setting, Business Strategy, Marketing Effectiveness, Web Analytics, Data-Driven Marketing, Analysis, Analytics
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Storyboarding, Storytelling, Graphical Tools, Graphic and Visual Design Software, Visual Storytelling, Collaborative Software, Graphic and Visual Design, Animations, Team Oriented, Content Creation, Organizational Skills
Intermediate · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, ChatGPT, AI powered creativity, Prompt Engineering, AI literacy, Artificial Intelligence, Video Production, Copywriting, Content Creation, Keyword Research, Ideation, Search Engine Optimization, Content Optimization, Content Strategy, Data Security
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: AI powered creativity, Google Docs, Generative AI, Brainstorming, Microsoft Word, Microsoft Copilot, Prompt Engineering, ChatGPT, Marketing Materials, Productivity Software, Ideation, Business Writing, Microsoft 365, Artificial Intelligence, Writing, Creative Problem-Solving, Business Communication, User Interface (UI), Problem Solving, Critical Thinking and Problem Solving
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Product Promotion, Advertising, Advertising Campaigns, Merchandising, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours