Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Business Marketing, Account Management, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: AI Enablement, Amazon Web Services, AI Workflows, Integrated Development Environments, Software Development Tools, Software Development, Development Environment, Maintainability, Automation, Debugging
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Firewall, Terraform, Virtual Networking, Virtual Machines, Infrastructure as Code (IaC), Network Infrastructure, Google Cloud Platform, IT Automation, Network Security, Verification And Validation, Cloud Deployment, Network Model
Intermediate · Project · Less Than 2 Hours

Packt
Skills you'll gain: Ruby on Rails, Model View Controller, Ruby (Programming Language), Object-Relational Mapping, Test Automation, Restful API, Application Deployment, Web Applications, Web Development, Authentications, Development Environment, Data Validation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, Content Performance Analysis, Account Management, Customer Communications Management, Target Audience, Customer Engagement, Content Creation
Beginner · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Marketing Strategies, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour, Cultural Responsiveness, International Relations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric
Mixed · Course · 1 - 4 Weeks