Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Economics, International Finance, Supply And Demand, Economics, Policy, and Social Studies, Business Economics, Consumer Behaviour, Market Dynamics, Financial Trading, Financial Systems, General Finance, Financial Policy, Game Theory, Competitive Analysis, Market Analysis, Bidding, Finance, Public Policies, Fiscal Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Communication Planning, Project Coordination, Internal Communications, Taking Meeting Minutes, Data Storytelling, Performance Measurement, Performance Analysis, Organizational Effectiveness, Data Visualization, Communication Strategies, Consultative Approaches, Stakeholder Communications, Process Development, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, Business Communication
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Price Negotiation, Selling Techniques, General Sales Practices, Negotiation, Sales Training, Sales, Influencing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Strategies, Business Strategy, Strategic Thinking, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Business Analysis, Portfolio Management, Analysis, Corporate Strategy, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Decision Making, Market Dynamics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Strategic Prioritization, Prioritization, Business Priorities, Meeting Facilitation, Product Roadmaps, Forecasting, Resource Allocation, Product Strategy, Discussion Facilitation, Data-Driven Decision-Making, Predictive Analytics, Predictive Modeling, Performance Metric, Data Analysis, Analytics, Estimation, Decision Making, Stakeholder Engagement, Project Estimation, Project Planning
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Digital Media Strategy, Digital Marketing, Search Engine Optimization, Social Media Strategy, Content Strategy, Marketing Strategies, Social Media Marketing, Web Presence, Digital Marketing Tools, Social Media, Content Creation, Marketing Effectiveness, Email Marketing, Digital Communications, E-Commerce, Sales Strategy, Web Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Decision Making, Strategic Decision-Making, Solution Selling, Decision Intelligence, Sales, Data-Driven Decision-Making, Decision Support Systems, Complex Problem Solving, Cost Benefit Analysis, Decision Tree Learning, Negotiation, Prioritization, Return On Investment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Communications, Cross-Functional Team Leadership, Interpersonal Communications, Discussion Facilitation, Strategic Communication, Project Coordination, Stakeholder Engagement, Internal Communications, Analysis, Project Scoping, Process Mapping, Process Improvement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Communication Planning, Internal Communications, Project Management, Stakeholder Management, Team Performance Management, Stakeholder Engagement, Performance Metric, Project Management Life Cycle, Process Improvement
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Microsoft 365, Layout Design, Digital Publishing, Proofreading, Graphic Design, Content Management, Editing, Graphics Software, Content Creation, Graphic and Visual Design Software, Productivity Software, Data Sharing, Design, Typography, Multimedia, Marketing
Mixed · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support
Intermediate · Course · 1 - 3 Months

The Expert Academy
Skills you'll gain: Enterprise Sales, B2B Sales, Customer Success Management, Closing (Sales), Overcoming Objections, Contract Negotiation, Customer Retention, Procurement, Negotiation, Customer Relationship Management, Price Negotiation, Customer Relationship Management (CRM) Software, Sales Strategy, Customer Engagement, Account Strategy, Sales Management, Sales, Customer Relationship Building, Sales Process, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months