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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Theory

    Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Custom Marketing Analytics Dashboard in Data Studio

    Skills you'll gain: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads

    4.5
    Rating, 4.5 out of 5 stars
    ·
    115 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Digital Marketing Analytics

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Responsible AI, Consumer Behaviour, Pandas (Python Package), Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    188 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: AI Personalization, Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    340 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Social Media Content, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Foundations of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Facebook Analytics: Optimize Performance

    Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Social Media, Analytics, Social Media Strategy, Driving engagement, Trend Analysis, Data Analysis, Performance Analysis, Performance Metric

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Digital Marketing and E-commerce: Google
  • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
  • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera
  • Digital Marketing Analytics: O.P. Jindal Global University
  • Customer Analytics: University of Pennsylvania
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Think Outside the Inbox: Email Marketing: Google
  • Artificial Intelligence in Marketing: University of Virginia
  • Small Business Marketing Using YouTube: Coursera

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