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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing Campaigns, Digital Marketing, Digital Marketing Tools, Marketing Automation, Campaign Planning, Content Performance Analysis, Information Privacy, Marketing Analytics, Promotional Strategies, Data Ethics, Digital Analysis, Smart Goals, Customer Retention, Key Performance Indicators (KPIs)

    4.8 stars, 2.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2.9K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    AI SEO & GEO: Boost Your Brand's AI Visibility

    Skills you'll gain: Keyword Research, Content Performance Analysis, Search Engine Optimization, Dashboard, AI Personalization, Campaign Planning, Scheduling, Search Engine Marketing, Web Analytics, Project Planning, Generative Engine Optimization (GEO), Email Automation, Customer Analysis, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership

    3.7 stars, 7 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 3.7 (7) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Google Ads Mastery: Search to Performance Max

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Performance marketing, Keyword Research, Search Engine Marketing, Advertising Campaigns, Paid media, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Digital Advertising, Online Advertising, Contextual Advertising, Campaign Planning, Google Analytics, Web Analytics, Bidding, Budget Management, Marketing Budgets, Google Docs

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    STARWEAVER

    Social Media Marketing Course: Ads, Content, and AI title

    Skills you'll gain: Social Media, Branding, Brand Marketing, Brand Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Paid media, Brand Management, Social Media Strategy, Pinterest, Social Media Management, Google Analytics, Content Marketing, Online Advertising, Web Analytics, Meta Ads Manager, Advertising, TikTok, Facebook

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    4.6 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Content Optimization, Web Analytics and SEO, Content Development and Management, Writing and Editing, Maintainability, Information Architecture, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric

    4.6 stars, 16 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (16) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Search Engine Optimization Course

    Skills you'll gain: Content Optimization, Blogs, Marketing, Digital Media Strategy, Marketing Analytics, Digital Marketing Tools, Marketing Strategies, Auditing

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing, SEO & Copywriting

    Skills you'll gain: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Presentations, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Search Engine Optimization, Web Content, Social Media Strategy, Digital Marketing Campaigns, Content Scheduling, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools

    5 stars, 34 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (34) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Competitive Intelligence & SEO Strategy

    Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Target Market, Digital Marketing, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6 stars, 10K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (10K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimize Campaigns: Research, Refine, and Report Savings

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Paid media, Data-Driven Marketing, Performance Measurement, Performance Metric, Key Performance Indicators (KPIs), Benchmarking, Business Reporting

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Digital Marketing Campaign Optimization

    Skills you'll gain: Digital Marketing, Email Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Blogs, Content Performance Analysis, Marketing Strategies, Online Advertising, Advertising Campaigns, Campaign Management, Marketing Planning, Digital Marketing Tools, Digital Advertising, Search Engine Optimization, Marketing Effectiveness, Contextual Advertising, Social Media, Data-Driven Marketing, Social Media Marketing, Marketing Strategy and Techniques

    5 stars, 30 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (30) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
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