Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.
Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing Campaigns, Digital Marketing, Digital Marketing Tools, Marketing Automation, Campaign Planning, Content Performance Analysis, Information Privacy, Marketing Analytics, Promotional Strategies, Data Ethics, Digital Analysis, Smart Goals, Customer Retention, Key Performance Indicators (KPIs)
★ 4.8 (2.9K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Keyword Research, Content Performance Analysis, Search Engine Optimization, Dashboard, AI Personalization, Campaign Planning, Scheduling, Search Engine Marketing, Web Analytics, Project Planning, Generative Engine Optimization (GEO), Email Automation, Customer Analysis, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership
★ 3.7 (7) · Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Google Ads, Pay Per Click Advertising, Performance marketing, Keyword Research, Search Engine Marketing, Advertising Campaigns, Paid media, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Digital Advertising, Online Advertising, Contextual Advertising, Campaign Planning, Google Analytics, Web Analytics, Bidding, Budget Management, Marketing Budgets, Google Docs
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media, Branding, Brand Marketing, Brand Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Paid media, Brand Management, Social Media Strategy, Pinterest, Social Media Management, Google Analytics, Content Marketing, Online Advertising, Web Analytics, Meta Ads Manager, Advertising, TikTok, Facebook
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation
★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Content Optimization, Web Analytics and SEO, Content Development and Management, Writing and Editing, Maintainability, Information Architecture, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric
★ 4.6 (16) · Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Content Optimization, Blogs, Marketing, Digital Media Strategy, Marketing Analytics, Digital Marketing Tools, Marketing Strategies, Auditing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Copywriting, Content Marketing, Blogs, Presentations, Content Creation, Content Optimization, Target Audience, Driving engagement, Digital Content, Content Development and Management, Content Strategy, Search Engine Optimization, Web Content, Social Media Strategy, Digital Marketing Campaigns, Content Scheduling, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools
★ 5 (34) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Target Market, Digital Marketing, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting
★ 4.6 (10K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Paid media, Data-Driven Marketing, Performance Measurement, Performance Metric, Key Performance Indicators (KPIs), Benchmarking, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Marketing, Email Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Blogs, Content Performance Analysis, Marketing Strategies, Online Advertising, Advertising Campaigns, Campaign Management, Marketing Planning, Digital Marketing Tools, Digital Advertising, Search Engine Optimization, Marketing Effectiveness, Contextual Advertising, Social Media, Data-Driven Marketing, Social Media Marketing, Marketing Strategy and Techniques
★ 5 (30) · Beginner · Specialization · 3 - 6 Months