Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL
Intermediate · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation
★ 4.2 (13) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Communications, Strategic Communication, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Content Optimization, Campaign Management, Data-Driven Decision-Making, Digital Marketing Tools, Storytelling, Copywriting, Marketing Psychology, Stakeholder Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Data-Driven Marketing, Marketing Strategies, Marketing Operations, Business Metrics, Performance Metric, Performance Measurement, Performance Analysis, Data Capture, Key Performance Indicators (KPIs), Data Entry, Performance marketing, Data Compilation, Data Quality, Data Maintenance, Document Management, Record Keeping
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Target Market, Marketing, Customer Retention, Branding, Product Strategy, Brand Management, Brand Strategy, Marketing Strategy and Techniques, Marketing Communications, Marketing Channel, Promotional Strategies, Product Promotion, Brand Awareness, Market Analysis, Customer Insights, Consumer Behaviour, Competitive Analysis, Business Intelligence
★ 4.8 (693) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Marketing Analytics, Data Compilation, Data-Driven Marketing, Performance Analysis, Financial Data, Business Reporting, Data-Driven Decision-Making, Budget Management, Analytics, Budgeting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Content Development and Management, Blogs, Content Management, Content Creation, Writing and Editing, Writing, Content Marketing, Editing, Driving engagement
★ 4.6 (7) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Marketing Effectiveness, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies
★ 4.9 (27) · Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Goal Setting, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Brand Marketing, Digital Media Strategy, Content Scheduling, Strategic Marketing, Content Optimization, Marketing Channel, Driving engagement, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Email Marketing, Dashboard, Campaign Management, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Copywriting, Campaign Planning, Content Performance Analysis, Marketing Planning, Marketing Effectiveness, Digital Marketing Campaigns, Email Automation, Performance Metric, Key Performance Indicators (KPIs), Data-Driven Marketing, A/B Testing, Business Priorities, Marketing Psychology
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Email Marketing, Email Automation, Content Performance Analysis, Marketing Automation, AI Personalization, Email Security, Dashboard, Personalized Campaigns, Data-Driven Marketing, Performance Analysis, Campaign Management, Marketing Analytics, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Performance Metric, Responsible AI, Copywriting, A/B Testing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Digital Marketing Campaigns, Sprint Planning, Process Management, Project Planning, Agile Methodology, Process Improvement, Performance Analysis
Beginner · Course · 1 - 4 Weeks