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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    Unilever

    Advanced Tools for Digital Marketing Analytics

    Skills you'll gain: Marketing Automation, Digital Marketing Tools, Digital Analysis, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Digital Marketing Campaigns, Predictive Modeling, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Data Ethics, Artificial Intelligence, Ethical Standards And Conduct, Machine Learning

    4.8 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Strategic Digital Marketing Channels - SEO & SEM

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Pay Per Click Advertising, Data-Driven Marketing, Web Analytics and SEO, Online Advertising, Digital Marketing Tools, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing Campaigns, Digital Marketing, Marketing Planning, Marketing, Digital Advertising, Strategic Marketing, UI/UX Strategy, Social Media Marketing

    4.5 stars, 40 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (40) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Communications, Social Media Analytics, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Transformation, Digital Communications, Marketing Automation, Innovation

    4.8 stars, 108 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (108) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    4.6 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Brand Management, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Marketing

    Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

    4.8 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.1 stars, 17 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (17) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI Strategy and Marketing Leadership

    Skills you'll gain: Data Storytelling, Product Marketing, Marketing Planning, Marketing Budgets, Data Presentation, Competitive Intelligence, Campaign Management, Project Planning, Product Management, Data Literacy, Campaign Planning, Go To Market Strategy, Document Management, Decision Intelligence, Project Controls, Product Planning, AI literacy, Competitive Analysis, Marketing Strategies, Leadership

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Track & Populate Marketing Performance Metrics

    Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Data-Driven Marketing, Marketing Strategies, Marketing Operations, Business Metrics, Performance Metric, Performance Measurement, Performance Analysis, Data Capture, Key Performance Indicators (KPIs), Data Entry, Performance marketing, Data Compilation, Data Quality, Document Management, Data Maintenance, Record Keeping

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Arizona

    Marketing Communications: The Customer's Journey

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Brand Management, Customer Engagement, Content Development and Management, Digital Advertising, Brand Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnKartS

    AI Content & Email Marketing Mastery

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Blogs, Email Marketing, Content Optimization, Keyword Research, Personalized Campaigns, Marketing Automation, Content Creation, AI Personalization, Content Strategy, ChatGPT, Content Scheduling, Social Media Content, Content Marketing, Generative AI, Digital Marketing, Copywriting, Lead Generation, Automation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Digital Advertising, Digital Media Strategy, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy, Social Media Marketing

    4.8 stars, 277 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.8 (277) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular marketing courses

  • Advanced Tools for Digital Marketing Analytics: Unilever
  • Strategic Digital Marketing Channels - SEO & SEM: Simplilearn
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • E-commerce Marketing and Email Campaigns: SkillUp
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • The Future of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Introduction to AI for marketing professionals: AI Business School
  • AI Strategy and Marketing Leadership: Coursera
  • Track & Populate Marketing Performance Metrics: Coursera
  • Marketing Communications: The Customer's Journey: University of Arizona

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