• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • E

    EDUCBA

    Linux & Python Automation with Bash Scripting

    Skills you'll gain: Bash (Scripting Language), Shell Script, Linux, Scripting, Linux Commands, Linux Administration, Unix Shell, Scripting Languages, Operating System Administration, Data Persistence, Unix Commands, Systems Administration, Command-Line Interface, IT Automation, Software Installation, Unix, Object-Relational Mapping, YAML, System Programming, Automation

    ★ 4.8 (49) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    Selenium Python Automation Testing and Frameworks

    Skills you'll gain: Version Control, Test Script Development, Software Versioning, Continuous Integration, File I/O, Test Tools, Continuous Delivery, Functional Testing, Automation, UI Components, Code Reusability, Hypertext Markup Language (HTML), Development Environment, Integrated Development Environments, Command-Line Interface, Package and Software Management

    ★ 4.6 (24) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Digital Marketing, Key Performance Indicators (KPIs)

    ★ 4.7 (312) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Generative AI Automation Tools and Applications

    Skills you'll gain: Generative AI Agents, AI Orchestration, AI Workflows, Business Process Automation, Make.com, Automation, Agentic systems, Generative AI, LangChain, Agentic Workflows, Marketing Automation, LLM Application, AI Integrations, AI Security, Cloud Solutions, Prompt Engineering, Slack (Software), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Google Sheets

    ★ 3.9 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    AWS Serverless Development and Automation

    Skills you'll gain: Infrastructure as Code (IaC), Cloud Deployment, Command-Line Interface

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    App Deployment, Security & Infrastructure Automation

    Skills you'll gain: Cloud Deployment, Open Web Application Security Project (OWASP), CI/CD, Application Deployment, DevOps, Continuous Integration, Ansible, Docker (Software), Continuous Deployment, Cloud Infrastructure, Infrastructure Security, IT Automation, Infrastructure As A Service (IaaS), Application Security, Containerization, Bash (Scripting Language), Continuous Delivery, Devops Tools, Load Balancing, Web Applications

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Azure Artifacts, Infrastructure as Code, Pipeline Automation

    Skills you'll gain: Azure DevOps Pipelines, Infrastructure as Code (IaC), Azure DevOps, Terraform, CI/CD, Microsoft Azure, Cloud Deployment, IT Automation, Cloud Infrastructure, Continuous Deployment, DevOps, Application Deployment, Devops Tools, Package and Software Management, Configuration Management, Automation, Multi-Cloud, Command-Line Interface, Git (Version Control System), GitHub

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Claude for Professional Productivity and Task Automation

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Claude Code, AI Workflows, Prompt Engineering Tools, Agentic Workflows, AI Orchestration, Model Context Protocol, Presentations, Excel Formulas, Business Process Automation, Microsoft PowerPoint, Spreadsheet Software, Data Presentation, Financial Data, Tool Calling, Productivity Software, Automation, Financial Modeling, Workflow Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • L

    L&T EduTech

    Energy Management and Automation in Smart Grid

    Skills you'll gain: Energy and Utilities, Electric Power Systems, Electrical Power, Electrical Systems, Electrical Substation, Internet Of Things, System Monitoring, Operations Support Systems, Control Systems, Infrastructure Security, Cybersecurity, Communication Systems, Automation, Failure Analysis, Interoperability, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • L

    L&T EduTech

    Industrial Fluid systems & Smart Factory Automation

    Skills you'll gain: Electrical Systems, Automation Engineering, Electrical Equipment, Hydraulics, Machine Controls, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Robotics, Hardware Troubleshooting, Manufacturing Processes, Sustainable Technologies, Maintenance, Repair, and Facility Services, Production Process, Emerging Technologies, Manufacturing Operations

    ★ 4.5 (33) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Apply API Testing & Automation with Postman

    Skills you'll gain: Postman API Platform, Continuous Delivery, Continuous Integration, Web Services, API Design, Test Tools, Spring Framework, Application Programming Interface (API), CI/CD, Test Execution Engine, Service Oriented Architecture, Verification And Validation, Software Testing, Restful API, Interactive Data Visualization, Server Side, Web Applications, Program Development, Virtual Environment, Automation

    ★ 4.7 (22) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Digital Marketing Channel Foundations

    Skills you'll gain: Email Automation, Brand Awareness, Campaign Management, Brand Marketing, Keyword Research, Content Scheduling, Canva (Software), Email Marketing, Concision, Brand Strategy, Content Marketing, Web Analytics and SEO, Marketing Effectiveness, Social Media Content, Branding, Social Media, Content Strategy, Communication, Paid media, Key Performance Indicators (KPIs)

    ★ 2 (8) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…313233…456

In summary, here are 10 of our most popular marketing automation courses

  • Linux & Python Automation with Bash Scripting: EDUCBA
  • Selenium Python Automation Testing and Frameworks: Packt
  • Analíticas de Marketing Digital: Tecnológico de Monterrey
  • Generative AI Automation Tools and Applications: Edureka
  • AWS Serverless Development and Automation: Packt
  • App Deployment, Security & Infrastructure Automation: Packt
  • Azure Artifacts, Infrastructure as Code, Pipeline Automation: LearnKartS
  • Claude for Professional Productivity and Task Automation: Packt
  • Energy Management and Automation in Smart Grid: L&T EduTech
  • Industrial Fluid systems & Smart Factory Automation: L&T EduTech

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok