• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    AWS Serverless Development and Automation

    Skills you'll gain: Infrastructure as Code (IaC), Cloud Deployment, Command-Line Interface

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Excel Data Processing and VBA Automation

    Skills you'll gain: Variance Analysis, Excel Macros, Excel Formulas, Microsoft Excel, Financial Data, Financial Forecasting, Spreadsheet Software, Financial Analysis, Financial Modeling, Budgeting, Data Cleansing, Revenue Forecasting, Management Reporting, Data Validation, Forecasting, Pivot Tables And Charts, Generative AI, Trend Analysis, Visual Basic (Programming Language), Data Analysis

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    159 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply API Testing & Automation with Postman

    Skills you'll gain: Postman API Platform, Continuous Delivery, Continuous Integration, Web Services, API Design, Test Tools, Spring Framework, Application Programming Interface (API), CI/CD, Test Execution Engine, Service Oriented Architecture, Verification And Validation, Software Testing, Restful API, Interactive Data Visualization, Server Side, Web Applications, Program Development, Virtual Environment, Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Applying GenAI Tools for Process Automation

    Skills you'll gain: Prompt Engineering, AI Workflows, AI Integrations, Agentic Workflows, Automation, Prompt Engineering Tools, AI Enablement, Performance Measurement, Decision Intelligence, Generative AI, Process Optimization, Scalability, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Shared Media, Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Drive Engagement, Promotional Strategies

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    Rust for Data Source Monitoring and Automation

    Skills you'll gain: Prometheus (Software), Amazon Bedrock, Rust (Programming Language), System Monitoring, Site Reliability Engineering, Command-Line Interface, Grafana, Continuous Monitoring, IT Automation, Automation, Prompt Engineering, CI/CD, Prompt Patterns, DevOps, Unix Commands, JSON, Compliance Auditing, Linux, File Systems

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Customer Analysis, Search Engine Optimization, Analytical Skills, Online Advertising, Social Media Strategy, Digital Marketing, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    297 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    CLI Automation with Amazon Q and CloudShell

    Skills you'll gain: Amazon Web Services, Cloud-Native Computing, Docker (Software), Containerization, Infrastructure as Code (IaC), AWS Identity and Access Management (IAM), AI Workflows, DevOps, Command-Line Interface, Serverless Computing, Cloud Deployment, Automation, Application Deployment, Rust (Programming Language), Generative AI, Cloud Computing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cypress UI automation testing for absolute beginners

    Skills you'll gain: Test Automation, Test Case, API Testing, Test Script Development, Test Tools, Software Testing, Development Environment, Web Development Tools, Node.JS

    4.3
    Rating, 4.3 out of 5 stars
    ·
    43 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Automation Frameworks and Continuous Integration

    Skills you'll gain: GitHub, Jenkins, Git (Version Control System), Version Control, Selenium (Software), CI/CD, Test Automation, Test Script Development, Test Data, Unit Testing, Test Case, Software Testing, Test Execution Engine, Python Programming

    Advanced · Course · 1 - 3 Months

1…313233…420

In summary, here are 10 of our most popular marketing automation courses

  • AWS Serverless Development and Automation: Packt
  • Advanced Excel Data Processing and VBA Automation: Coursera
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Apply API Testing & Automation with Postman: EDUCBA
  • Applying GenAI Tools for Process Automation: SkillUp
  • Meta Marketing Science Certification Prep: Meta
  • Viral Marketing And Growth Hacking With Content Marketing: Alex Genadinik
  • Rust for Data Source Monitoring and Automation: Pragmatic AI Labs
  • Analíticas de Marketing Digital: Tecnológico de Monterrey
  • CLI Automation with Amazon Q and CloudShell: Pragmatic AI Labs

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok