• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • M

    Madecraft

    Generative AI Approaches to Business Challenges

    Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Prompt Engineering Tools, Responsible AI, Data Ethics, Large Language Modeling, Business Process Automation, AI Security, Business Workflow Analysis, Personalized Service, Business Process, Personalized Campaigns, Automation, Customer experience improvement, Unstructured Data, Business Intelligence, Data Analysis, Digital Transformation, Content Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • N

    Northeastern University

    Software Testing for Engineers Part 1

    Skills you'll gain: Software Testing, JUnit, Code Coverage, Unit Testing, White-Box Testing, Test Automation, Verification And Validation, Test Engineering, Development Testing, Software Quality Assurance, Integration Testing, Acceptance Testing, Regression Testing, Scenario Testing, Test Tools, Software Quality (SQA/SQC), Test Case, User Acceptance Testing (UAT), Quality Assurance, Unified Modeling Language

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    Amazon Web Services

    Amazon RDS Primer

    Skills you'll gain: Amazon Web Services, Database Administration, Relational Databases, Database Software, IT Automation, Managed Services

    4.9 stars, 15 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (15) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • C

    Coursera

    Secure Coding: SSDLC, OWASP & SonarQube Essentials

    Skills you'll gain: Open Web Application Security Project (OWASP), SonarQube, DevSecOps, Jenkins, Software Development Life Cycle, CI/CD, Application Security, Secure Coding, Continuous Integration, DevOps, Security Testing, Continuous Delivery, Vulnerability Scanning, Vulnerability Assessments, Security Awareness, Dependency Analysis, Amazon Elastic Compute Cloud, Compliance Management, Automation

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    Scale Up Specialization Capstone

    Skills you'll gain: Entrepreneurship, Culture Transformation, Process Development, Growth Strategies, Sales Strategy, Sales, Product Management, Process Management, Business Risk Management, Product Development, Risk Management, Organizational Development, Business Planning, Product Marketing, Operational Excellence, Process Analysis, Human Resources, People Development, People Management, Business Research

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze and Build Trading Systems Using Market Models

    Skills you'll gain: Data Literacy, Financial Trading, Financial Market, Descriptive Statistics, Market Data, Statistics, Statistical Methods, Technical Analysis, Derivatives, Risk Modeling, Statistical Analysis, Market Dynamics, Securities Trading, Risk Analysis, Market Analysis, Statistical Modeling, Financial Modeling, Performance Measurement, Performance Analysis, Probability Distribution

    4.5 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Facebook Monetization: Collaborate with Brands

    Skills you'll gain: Facebook, Target Audience, Social Media Content, Social Media, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Marketing Planning, Content Marketing, Paid media, Business Planning, Goal Setting, New Business Development, Live Streaming

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Introduction to Microsoft Teams and Team Management

    Skills you'll gain: Microsoft Teams, Microsoft 365, Team Management, Group Policy, Azure Active Directory, User Accounts, User Provisioning, System Configuration, Identity and Access Management, Role-Based Access Control (RBAC), Product Lifecycle Management, Windows PowerShell, Network Planning And Design, Network Performance Management, Security Controls

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Creo Incubator

    Pitch and Storytelling for Leaders

    Skills you'll gain: Data Storytelling, Storytelling, Brand Strategy, Presentations, Oral Expression, Sales Presentations, Concision, Public Speaking, Brand Marketing, Drive Engagement, Persuasive Communication, Verbal Communication Skills, Communication, Entrepreneurship, Communication Strategies, Influencing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Lancer une campagne publicitaire sur Pinterest

    Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Marketing Budgets, Target Market, Content Scheduling, Advertising, Scheduling, Online Advertising, Budgeting, Campaign Planning, Budget Management, Campaign Management, Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Internet Business Ideas and Online Income Strategies

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Target Audience, Digital Brand Strategy, Digital Media Strategy, Social Media, Target Market, Social Media Management, Digital Content, Social Media Strategy, Social Media Content, Marketing, Digital Publishing, Blogs, Content Marketing, Digital Marketing, Business Marketing, Sustainable Business, Business, Student Services

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
1…338339340…470

In summary, here are 10 of our most popular marketing automation courses

  • Generative AI Approaches to Business Challenges: Madecraft
  • Software Testing for Engineers Part 1: Northeastern University
  • Amazon RDS Primer: Amazon Web Services
  • Secure Coding: SSDLC, OWASP & SonarQube Essentials: Coursera
  • Scale Up Specialization Capstone: IE Business School
  • Analyze and Build Trading Systems Using Market Models: EDUCBA
  • Facebook Monetization: Collaborate with Brands: Coursera
  • Lier des comptes Facebook Ads à Facebook Business Manager: Coursera
  • Introduction to Microsoft Teams and Team Management: Packt
  • Pitch and Storytelling for Leaders: Creo Incubator

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok