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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.


Cours et certificats populaires en Marketing


  • Status: Preview
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    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    877 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Automate AI Lead Nurturing & CLV Analysis

    Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    AI for Brand Visibility

    Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Advertising Campaigns, Branding, Search Engine Optimization, Marketing Analytics, AI Workflows, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Event Video & Social Media Experience Design in Canva

    Skills you'll gain: Canva (Software), Event Marketing, Event Management, Social Media Content, Drive Engagement, Content Creation, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Content Marketing, Branding, Video Production, Storytelling, Animations

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
    Free Trial
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    Alex Genadinik

    B2B Sales Skills From Cold Lead Generation To Closing Sales

    Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies

    Mixed · Course · 3 - 6 Months

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    Free Trial
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    Coursera

    Data Analysis with Excel Pivot Tables

    Skills you'll gain: Marketing Analytics, Pivot Tables And Charts, Advanced Analytics, Descriptive Statistics, Microsoft Excel, Descriptive Analytics, Data Import/Export, Spreadsheet Software, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Statistics, Data Analysis, Statistical Methods, Small Data, Data Wrangling, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Meta

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Business Analysis, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
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    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    A

    Alex Genadinik

    LinkedIn Lead Generation And Professional LinkedIn Profile

    Skills you'll gain: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Pipelines, Business Marketing, Professional Networking, Relationship Building, Copywriting, Branding, Automation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, UI/UX Strategy, Web Design, Adobe XD, User Interface (UI) Design, User Experience, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, Web Language, Design, Design Elements And Principles, User Research

    4.7
    Rating, 4.7 out of 5 stars
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    8.1K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing courses

  • Launch Your Online Business: The State University of New York
  • Automate AI Lead Nurturing & CLV Analysis: Coursera
  • AI for Brand Visibility: Coursera
  • Event Video & Social Media Experience Design in Canva: Coursera
  • B2B Sales Skills From Cold Lead Generation To Closing Sales: Alex Genadinik
  • Data Analysis with Excel Pivot Tables: Coursera
  • Optimize SEO: Keywords & Schema: Coursera
  • Introduction to Data Analytics: Meta
  • Fundamentals of Social Media Advertising: Meta
  • LinkedIn Lead Generation And Professional LinkedIn Profile: Alex Genadinik

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