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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Coursera

    Create a Custom Marketing Analytics Dashboard in Data Studio

    Skills you'll gain: Data Visualization, Data Literacy, Data Presentation, Business Analytics, Dashboard Creation, Dashboard, Data Analysis, Analytics, Data Storytelling, Looker (Software), Marketing Analytics, Data-Driven Decision-Making, Data-Driven Marketing, Data Integration, Google Ads

    4.4
    Rating, 4.4 out of 5 stars
    ·
    119 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Segment and Validate Your Live Marketing Data

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Target Audience, Digital Analysis, Marketing Effectiveness, Data Validation, Real Time Data, Trend Analysis, Data Quality, Variance Analysis, Anomaly Detection, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Search Engine Marketing, Digital Marketing, Direct Marketing, Content Marketing, Keyword Research, Digital Media Strategy, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, Social Media Campaigns, Search Engine Optimization, Data-Driven Marketing, Content Strategy, Marketing Planning, Social Media Marketing, Marketing Management, Social Media Strategy, Social Media

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Customer Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Ad Hoc Reporting

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Freelance Editor Marketing: Attract Your Ideal Clients

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media Marketing, Instagram, Web Presence, Video Editing, Editing, Digital Brand Strategy, Professional Development, Customer Engagement, Branding, Portfolio Management, Promotional Strategies

    Mixed · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Generative AI Course for Marketing, Sales, and Campaigns

    Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Responsible AI, Data-Driven Marketing, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Business Marketing, Personalized Campaigns, Governance, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

  • A

    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, Digital Transformation, Marketing, Artificial Intelligence, AI Integrations, Automation, Business Technologies, Innovation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Marketing Performance Using R and Excel

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer du contenu marketing pour LinkedIn avec Visme

    Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Product Promotion, Content Creation, Social Media Content, User Accounts, Data Visualization, Account Management, Digital Content, Professional Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing courses

  • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera
  • Google Analytics: Data-Driven Marketing Mastery with AI: Coursera
  • Segment and Validate Your Live Marketing Data: Coursera
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity
  • Freelance Editor Marketing: Attract Your Ideal Clients: Skillshare
  • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
  • Gen AI Sales Forecasting and Marketing Analysis: Starweaver
  • AI agents and creator tools for marketing professionals: AI Business School
  • Analyze Marketing Performance Using R and Excel: EDUCBA

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