Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Data Visualization, Data Literacy, Data Presentation, Business Analytics, Dashboard Creation, Dashboard, Data Analysis, Analytics, Data Storytelling, Looker (Software), Marketing Analytics, Data-Driven Decision-Making, Data-Driven Marketing, Data Integration, Google Ads
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Target Audience, Digital Analysis, Marketing Effectiveness, Data Validation, Real Time Data, Trend Analysis, Data Quality, Variance Analysis, Anomaly Detection, Benchmarking
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Search Engine Marketing, Digital Marketing, Direct Marketing, Content Marketing, Keyword Research, Digital Media Strategy, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, Social Media Campaigns, Search Engine Optimization, Data-Driven Marketing, Content Strategy, Marketing Planning, Social Media Marketing, Marketing Management, Social Media Strategy, Social Media
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Customer Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Ad Hoc Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media Marketing, Instagram, Web Presence, Video Editing, Editing, Digital Brand Strategy, Professional Development, Customer Engagement, Branding, Portfolio Management, Promotional Strategies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Responsible AI, Data-Driven Marketing, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Business Marketing, Personalized Campaigns, Governance, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)
Intermediate · Course · 1 - 3 Months

AI Business School
Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, Digital Transformation, Marketing, Artificial Intelligence, AI Integrations, Automation, Business Technologies, Innovation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Product Promotion, Content Creation, Social Media Content, User Accounts, Data Visualization, Account Management, Digital Content, Professional Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours