Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Target Market, Marketing, Marketing Strategies, Marketing Effectiveness, Sales Strategy, Marketing Planning, Sales Process, Target Audience, Marketing Strategy and Techniques, Digital Marketing Tools, Brand Strategy, Sales, Marketing Analytics, Branding, Business Metrics, Brand Management, Business Strategies, Digital Marketing, Analytics
★ 4.9 (66) · Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Prompt Engineering, Marketing Automation, Digital Media Strategy, Marketing Strategies, Marketing Planning, Content Creation, Digital Content, Prompt Engineering Tools, Digital Marketing Campaigns, Digital Marketing, Customer Relationship Building, Campaign Planning, Web Content, Web Presence, Marketing Effectiveness, Customer Engagement, Scalability, Video Production, Automation, Persuasive Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Brand Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Data-Driven Marketing, Sales Strategy, Marketing Strategy and Techniques, Branding, General Sales Practices, Digital Marketing Tools, Brand Strategy, Business Metrics, Brand Awareness, Promotional Strategies
★ 4.7 (6) · Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentations, Marketing Materials, Business Correspondence, Oral Expression, Business Writing, English Language, Selling Techniques, Business Communication, Employee Surveys, Concision, Brainstorming, Presentations, Promotional Materials, Marketing Budgets, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, Influencing
★ 5 (8) · Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Shared Media, Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Drive Engagement, Promotional Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Meta Ads Manager, Generative AI, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Digital Marketing
★ 4.7 (52) · Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Data-Driven Marketing, Customer Insights, Marketing Effectiveness, Model Evaluation, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Marketing Management, Excel Formulas, Marketing Budgets, Customer Retention
★ 4.3 (80) · Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Dashboard Creation, Brand Marketing, Brand Strategy, Branding, AI Personalization, Presentations, Data-Driven Marketing, Personalized Campaigns, Brand Management, Customer Insights, Marketing Analytics, Executive Presence, Data Ethics, Responsible AI, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML)
Advanced · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: User Experience Design, Integrated Marketing Communications, Value Propositions, Marketing Communications, Strategic Marketing, Journey Mapping, Visual Storytelling, Consumer Behaviour, Digital Communications
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Measurement, Performance Metric, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Social Media, Business Marketing, Goal Setting, Social Media Management, Active Listening, B2B Sales, Drive Engagement, Marketing Strategies, Marketing Planning, Digital Media Strategy, Social Media Analytics
★ 4.5 (102) · Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting
★ 4.3 (16) · Beginner · Guided Project · Less Than 2 Hours