• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • G

    Goldman Sachs

    Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Target Market, Marketing, Marketing Strategies, Marketing Effectiveness, Sales Strategy, Marketing Planning, Sales Process, Target Audience, Marketing Strategy and Techniques, Digital Marketing Tools, Brand Strategy, Sales, Marketing Analytics, Branding, Business Metrics, Brand Management, Business Strategies, Digital Marketing, Analytics

    ★ 4.9 (66) · Mixed · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Conquista Audiencias: Diseña y lanza tu Plan de Marketing con IA Generativa

    Skills you'll gain: Prompt Engineering, Marketing Automation, Digital Media Strategy, Marketing Strategies, Marketing Planning, Content Creation, Digital Content, Prompt Engineering Tools, Digital Marketing Campaigns, Digital Marketing, Customer Relationship Building, Campaign Planning, Web Content, Web Presence, Marketing Effectiveness, Customer Engagement, Scalability, Video Production, Automation, Persuasive Communication

    Mixed · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Brand Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Data-Driven Marketing, Sales Strategy, Marketing Strategy and Techniques, Branding, General Sales Practices, Digital Marketing Tools, Brand Strategy, Business Metrics, Brand Awareness, Promotional Strategies

    ★ 4.7 (6) · Mixed · Course · 1 - 4 Weeks

  • A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentations, Marketing Materials, Business Correspondence, Oral Expression, Business Writing, English Language, Selling Techniques, Business Communication, Employee Surveys, Concision, Brainstorming, Presentations, Promotional Materials, Marketing Budgets, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, Influencing

    ★ 5 (8) · Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Shared Media, Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Drive Engagement, Promotional Strategies

    Mixed · Course · 1 - 3 Months

  • M

    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Meta Ads Manager, Generative AI, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Digital Marketing

    ★ 4.7 (52) · Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Data-Driven Marketing, Customer Insights, Marketing Effectiveness, Model Evaluation, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Marketing Management, Excel Formulas, Marketing Budgets, Customer Retention

    ★ 4.3 (80) · Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    AI-Powered Brand Strategy & Marketing Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Dashboard Creation, Brand Marketing, Brand Strategy, Branding, AI Personalization, Presentations, Data-Driven Marketing, Personalized Campaigns, Brand Management, Customer Insights, Marketing Analytics, Executive Presence, Data Ethics, Responsible AI, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML)

    Advanced · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: User Experience Design, Integrated Marketing Communications, Value Propositions, Marketing Communications, Strategic Marketing, Journey Mapping, Visual Storytelling, Consumer Behaviour, Digital Communications

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Persona Development, Performance Measurement, Performance Metric, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Social Media, Business Marketing, Goal Setting, Social Media Management, Active Listening, B2B Sales, Drive Engagement, Marketing Strategies, Marketing Planning, Digital Media Strategy, Social Media Analytics

    ★ 4.5 (102) · Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    AI for Marketing: SWOT Analysis

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting

    ★ 4.3 (16) · Beginner · Guided Project · Less Than 2 Hours

1…434445…254

In summary, here are 10 of our most popular marketing courses

  • Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Conquista Audiencias: Diseña y lanza tu Plan de Marketing con IA Generativa: Pontificia Universidad Católica del Perú
  • Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women: Goldman Sachs
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • Viral Marketing And Growth Hacking With Content Marketing: Alex Genadinik
  • GenAI in Social Media Marketing: Meta
  • Forecasting Models for Marketing Decisions: Emory University
  • AI-Powered Brand Strategy & Marketing Analytics: Board Infinity
  • Marketing y diseño de experiencias: Universidad de Palermo
  • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok