Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Predictive Modeling, Advanced Analytics, Regression Analysis, Statistical Modeling, Business Analytics, Data Preprocessing, Data-Driven Decision-Making, Data Mining, Feature Engineering, Model Training, Statistical Methods, Statistical Analysis, Decision Tree Learning, Data Transformation, Model Optimization, Artificial Neural Networks
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Advertising Campaigns, Online Advertising, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Advertising, Social Media Analytics, Data-Driven Marketing, Performance Reporting, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Workflow Management, IT Automation, Business Process Automation, AI literacy, Issue Tracking, Scripting, AI Workflows, Automation, IT Management, AI Integrations, Document Management, Generative AI, Artificial Intelligence, Data Entry, Application Programming Interface (API), Restful API
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing, Marketing Strategies, Facebook, Web Analytics, Social Media Analytics, Marketing Analytics, Social Media Marketing, Data-Driven Marketing, Customer Insights, Digital Marketing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, AI Product Strategy, AI Orchestration, Agentic Workflows, Customer experience improvement, Prompt Engineering Tools, AI Workflows, Agentic systems, Google Cloud Platform, Tool Calling, Business Transformation, Organizational Strategy, Organizational Change, Retrieval-Augmented Generation, Customer experience strategy (CX), AI Integrations, Customer Engagement, Change Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft 365, Microsoft Office, Microsoft Teams, Productivity Software, Collaborative Software, Cloud Deployment, Microsoft Outlook, Application Deployment, People Analytics, Computing Platforms, Microsoft Excel, Microsoft PowerPoint, Billing, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Performance Tuning, Data Governance, Data Management, Data Pipelines, SQL, Data Integrity, Data Quality, Data Integration, Operational Databases, Database Design, Consolidation, Data Cleansing, Data Validation, Data Manipulation, Systems Integration, Performance Testing, Performance Improvement, Application Performance Management, Performance Metric, Performance Measurement
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Authentications, Splunk, Role-Based Access Control (RBAC), Data Maintenance, Security Assertion Markup Language (SAML), Interactive Data Visualization, Pivot Tables And Charts, Data Presentation, Dashboard Creation, Dashboard, Single Sign-On (SSO), Performance Tuning, Identity and Access Management, Lightweight Directory Access Protocols, Configuration Management, Data Integration, Scalability, Network Troubleshooting, Data Management, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard, Dashboard Creation, Interactive Data Visualization, Data Presentation, Data Visualization Software, Business Intelligence, Amazon Web Services, Business Analytics, Data Analysis, Analytics, Data Sharing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Research Methodologies, Estimation, Data Collection, Statistical Inference, Statistical Methods, Statistics, Decision Making, Probability & Statistics, Probability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Solution Architecture, Data Architecture, Microsoft Azure, Data Modeling, Data Store, Data Mart, Business Intelligence, Data Sharing, Dashboard, Data Integration, Dataflow, Data Storage, Data Analysis, AI Product Strategy, Python Programming
Intermediate · Course · 1 - 3 Months