Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Google Analytics, Email Marketing, Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Campaign Management, Performance Reporting, Goal Setting, Return On Investment
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Email Marketing, Performance Analysis, Campaign Management, Target Audience, Customer Analysis, Project Design, Customer Relationship Management (CRM) Software, Gmail, Customer Relationship Management, Customer Data Management, Performance Measurement, Regulation and Legal Compliance, Driving engagement, Compliance Management, Compliance Auditing, Customer Engagement, Regulatory Compliance, Personalized Campaigns, Management Accounting, Behavioral Economics
Beginner · Course · 3 - 6 Months

Coursera
Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Dashboard, Brand Management, Brand Strategy, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Performance Measurement, Brand Loyalty, Digital Brand Strategy, Agile Methodology, Marketing Strategies, Data-Driven Marketing, Intercultural Competence, Culture Transformation, Sustainable Business, Experience Design, Customer experience improvement, Corporate Sustainability
Advanced · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Product Strategy, Market Dynamics, Revenue Management, Strategic Marketing, Marketing Psychology, Consumer Behaviour, Profit and Loss (P&L) Management, Cost Accounting, Market Research, Customer Analysis, Sales, Demand Planning, Competitive Analysis, Market Data
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Share, Market Analysis, Data Visualization, Competitive Analysis, Data Presentation, Market Intelligence, Market Data, Market Research, Competitive Intelligence, Data Storytelling, Market Opportunities, Data-Driven Decision-Making, Strategic Thinking, Strategic Decision-Making, Risk Management Framework, Regulatory Compliance, Trend Analysis, Business Risk Management, Risk Analysis, Due Diligence
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Customer Engagement, Driving engagement, Customer Relationship Building, Greeting Customers
Beginner · Course · 1 - 4 Weeks

Pragmatic AI Labs
Skills you'll gain: Docker (Software), CI/CD, Containerization, LLM Application, Continuous Integration, Software As A Service, Product Development, Continuous Deployment, Commercialization, Large Language Modeling, Strategic Marketing, Software Development, Marketing Strategies, Application Deployment, Product Planning, Go To Market Strategy, API Design, Generative AI, Software Testing, GitHub
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Power BI, Data Presentation, Dashboard Creation, Microsoft Excel, Dashboard, Excel Formulas, Business Intelligence Software, Data Modeling, Datamaps, Business Reporting, Data Sharing, Data Entry, Data Analysis, Management Reporting, Geospatial Information and Technology, Data Storytelling, Data-Driven Decision-Making, Analytics, Trend Analysis, Data Management
Beginner · Specialization · 3 - 6 Months