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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • S

    STARWEAVER

    Ultimate SEO Course

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Strategy, WordPress, Web Content, Marketing, Content Creation, ChatGPT, Earned Media, Auditing, Technical Communication, Core Data (Software)

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Large Language Modeling, Content Optimization, Frontend Performance, Google Analytics, Google Gemini, AI Workflows, LLM Application, Earned Media, AI literacy, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns

    4.5 stars, 11 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (11) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Brand Innovation, Global Strategy, and Crisis Management

    Skills you'll gain: Brand Management, Design Thinking, Branding, Brand Strategy, Brand Marketing, Crisis Management, Global Marketing, Performance Measurement, Innovation, Case Studies, Business Ethics, Digital Brand Strategy, Ethical Standards And Conduct, Consumer Behaviour, Storytelling

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, UI/UX Strategy, Responsive Web Design, Web Design, User Interface (UI), User Interface (UI) Design, Adobe XD, User Centered Design, Interaction Design, Prototyping, Web Design and Development, Layout Design, Usability, User Research

    4.7 stars, 8.1K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (8.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Channel Management and Retail Strategies

    Skills you'll gain: Retail Sales, Conflict Management, Retail Store Operations, Cross-Channel Marketing, Market Dynamics, Sales Strategy, E-Commerce, Coordinating, Market Analysis, Business-To-Consumer, Supplier Performance Management, Customer Analysis, Vendor Management, Performance Measurement, Strategic Partnership, Performance Management, Systems Analysis, Performance Analysis, Performance Improvement, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U
    C

    Multiple educators

    Digital Content Pro: Writing, Strategy & AI

    Skills you'll gain: Content Marketing, Content Performance Analysis, Content Scheduling, Content Strategy, Marketing Strategy and Techniques, Content Development and Management, Campaign Planning, Social Media Campaigns, Search Engine Optimization, Social Media Marketing, Large Language Modeling, Content Optimization, Copywriting, Digital Marketing Campaigns, ChatGPT, Marketing Analytics, Competitive Analysis, Generative AI, Relationship Building, Drive Engagement

    4.5 stars, 6.6K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (6.6K) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    AI Writing Tools for Content Marketers

    Skills you'll gain: Prompt Engineering, Email Marketing, ChatGPT, Content Strategy, Google Gemini, Anthropic Claude, Content Marketing, Generative AI, Marketing Automation, AI literacy, Copywriting, Content Creation, Content Optimization, Content Management, Writing and Editing, Social Media Marketing, Digital Marketing, Search Engine Optimization, Google Workspace, Brand Strategy

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: Entrepreneurship, Management Accounting, People Management, Business Management, Human Resources Management and Planning, Marketing, People Development, Accounting, Staff Management, Marketing Strategies, Value Propositions, Financial Management, Customer experience improvement, Financial Analysis, Innovation, Finance, Business Strategy, Recruitment, Persona (User Experience)

    4.8 stars, 5.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (5.5K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Sage Publications

    Foundations of Sales and Consumer Behavior

    Skills you'll gain: B2B Sales, Sales Strategy, Consumer Behaviour, Sales, Sales Management, Business Marketing, General Sales Practices, Selling Techniques, Marketing Channel, Brand Loyalty, Sales Process, Marketing Strategies, Marketing, Customer Analysis, Sales Enablement, Specialized Sales, Cross-Channel Marketing, Marketing Effectiveness, Business-To-Consumer, Sales Support

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4 stars, 417 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (417) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    The Museum of Modern Art

    Modern Art & Ideas

    Skills you'll gain: Cultural Diversity, Creativity

    4.8 stars, 7K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (7K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Skills you'll gain: Customer Relationship Management, Customer Relationship Building, Marketing Management, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Marketing Operations, Marketing Effectiveness, Campaign Planning, Plan Execution, Promotions and Campaigns, Marketing and Public Relations, Strategic Marketing, Marketing Planning, Supply Chain, Customer Engagement, Customer Retention, Marketing Strategies, Customer Service, Advertising, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…565758…293

In summary, here are 10 of our most popular marketing courses

  • Ultimate SEO Course: STARWEAVER
  • 2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO): Alex Genadinik
  • Brand Innovation, Global Strategy, and Crisis Management: Sage Publications
  • UI / UX Design: California Institute of the Arts
  • Channel Management and Retail Strategies: Sage Publications
  • Digital Content Pro: Writing, Strategy & AI: University of California, Davis
  • AI Writing Tools for Content Marketers: SkillsBooster Academy
  • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
  • Foundations of Sales and Consumer Behavior: Sage Publications
  • Creative Content Creation Toolkit: Coursera

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