
University of California, Davis
Skills you'll gain: Content Performance Analysis, Content Optimization, Key Performance Indicators (KPIs), Search Engine Optimization, Content Development and Management, Content Strategy, Keyword Research, Content Creation, Content Marketing, Performance Analysis, Web Analytics and SEO, Scalability, Strategic Partnership, Earned Media, AI Integrations, Legal Risk, Cross-Channel Marketing, Process Design
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media Campaigns, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Content Optimization, Digital Media Strategy, Shared Media, Target Audience, Digital Content, Brand Awareness, Influencing, Relationship Building
★ 4.6 (1.2K) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Branding, Advertising, Brand Strategy, Customer Relationship Building, Goal Setting
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Planning, Data-Driven Marketing, Marketing Effectiveness, Digital Media Strategy, A/B Testing, Web Analytics, Conversion Funnel Analysis, Content Performance Analysis, Digital Marketing, Customer experience improvement, Test Tools, Performance Metric, Performance Measurement, Marketing Strategies, Marketing, Driving engagement, Web Applications, Sales
★ 4.5 (55) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Digital Marketing Campaigns, Content Optimization, Search Engine Marketing, Content Performance Analysis, Data-Driven Marketing, Customer experience improvement, Performance Analysis, Quality Assessment, Quality Improvement, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Personalized Campaigns, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Cost Benefit Analysis, Paid media, Data-Driven Marketing, Performance Measurement, Financial Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Performance Measurement, Performance Metric, Marketing Effectiveness, Performance Analysis, Content Management Systems, Auditing, Performance Reporting, Data-Driven Marketing, Data-Driven Decision-Making, Web Content Accessibility Guidelines
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Strategic Planning, Web Analytics and SEO, Competitive Analysis, Content Optimization, Goal Setting, Business Strategy, Marketing Effectiveness, Web Analytics, Data-Driven Marketing, Analysis, Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sales, Sales Strategy, Driving engagement, Sales Pipelines, Selling Techniques, Social Media Campaigns, Social Media, Conversion Funnel Analysis, Social Media Content, Social Media Marketing, Customer Engagement, Web Analytics, Data-Driven Marketing, Content Creation, Content Performance Analysis, Drive Engagement, Content Strategy, Marketing Automation, Social Media Analytics, Storytelling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis
★ 4.4 (89) · Intermediate · Guided Project · Less Than 2 Hours