• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    N

    Niel Asher Education

    Olympic Lifting Fundamentals for Strength and Power

    Skills you'll gain: Lifting Ability, Injury Prevention, Exercise Science, Athletic Training, Coaching, Train The Trainer, Physical Stamina, Goal Setting, Safety Standards, Mobility Assistance, Mechanics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Online Marketing: Social Media, Ads & E-commerce Certificate

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, Digital Marketing, E-Commerce, TikTok, Keyword Research, Strategic Marketing, Brand Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Best Practices for Marketing with Facebook Messenger

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Marketing with Pictory.AI: Create and Edit Videos

    Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Marketing, Storytelling, Multimedia, Branding, Generative AI, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Advancing Proficiency in U.S. Payroll Fundamentals

    Skills you'll gain: Payroll Tax, Payroll Administration, Payroll, Payroll Reporting, Payroll Processing, Tax Compliance, Tax Management, Income Tax, Tax Laws, Compensation Management, Compliance Reporting, Benefits Administration, Compensation and Benefits

    4.9
    Rating, 4.9 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Fundamentals, Applications, and Challenges

    Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, Artificial Intelligence, AI Security, Social Impact, Governance, Leadership and Management, Model Evaluation, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Microsoft 365 Fundamentals (MS-900)

    Skills you'll gain: Identity and Access Management, Cloud Services, Microsoft Azure, Microsoft Teams, Collaborative Software, Security Controls, Endpoint Security, Cloud Solutions, Zero Trust Network Access, Microsoft Office, Cloud Computing, Threat Management, Information Privacy

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Fundamentals of Big Data with Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Databricks, Big Data, Distributed Computing, Public Cloud, Cloud Computing, Data Lakes, Cloud Platforms, Data Processing, Scalability, Analytics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    New York University

    Fundamentals of Machine Learning in Finance

    Skills you'll gain: Supervised Learning, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Decision Tree Learning, Machine Learning, Financial Trading, Reinforcement Learning, Scikit Learn (Machine Learning Library), Financial Services, Regression Analysis, Correlation Analysis, Exploratory Data Analysis, Portfolio Management, Python Programming, Artificial Neural Networks

    3.7
    Rating, 3.7 out of 5 stars
    ·
    341 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing Effectiveness, Marketing, Target Market, Market Analysis, Performance Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Fundamentals of Test Case Design

    Skills you'll gain: Test Case, Test Script Development, Test Planning, Test Automation, Test Engineering, Continuous Integration, Test Tools, CI/CD, Software Quality Assurance, Regression Testing, Quality Assurance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Data Analysis, Strategic Decision-Making, Predictive Modeling, Analysis, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…606162…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Olympic Lifting Fundamentals for Strength and Power: Niel Asher Education
  • Online Marketing: Social Media, Ads & E-commerce Certificate: SkillUp
  • Best Practices for Marketing with Facebook Messenger: Coursera
  • Marketing with Pictory.AI: Create and Edit Videos: Coursera
  • Advancing Proficiency in U.S. Payroll Fundamentals: Automatic Data Processing, Inc. (ADP)
  • Generative AI: Fundamentals, Applications, and Challenges: University of Michigan
  • Microsoft 365 Fundamentals (MS-900) : Packt
  • Fundamentals of Big Data with Microsoft Azure: Microsoft
  • Fundamentals of Machine Learning in Finance: New York University
  • بناء خطة التسويق |Building a Marketing Plan ‎: Alfaisal University | KLD

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok