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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Harnessing HubSpot AI: Intelligent Marketing Success

    Skills you'll gain: Blogs, Content Marketing, Content Creation, HubSpot CRM, Marketing Strategies, Conversion Funnel Analysis, Marketing Automation, Customer Engagement, Digital Marketing Tools, Email Marketing, Marketing Effectiveness, AI Integrations, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Content Performance Analysis, Digital Marketing, Digital Media Strategy, Campaign Planning, Social Media Marketing, Digital Marketing Tools, Case Studies, Target Market, Marketing Strategies, Social Media Campaigns, Marketing, Strategic Marketing, Consumer Behaviour, Marketing Planning, Digital Analysis, Competitive Analysis, Business

    4.8 stars, 78 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (78) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies

    4.9 stars, 27 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (27) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6 stars, 90 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (90) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Marketing Channels, Supply Chains, Retailing and Wholesaling

    Skills you'll gain: Logistics Management, Supply Chain, Supply Chain Systems, Wholesaling, Transportation, Supply Chain, and Logistics, Logistics, Supply Chain Management, Marketing Channel, Order Delivery, Order Fulfillment, General Shipping and Receiving, Retail Store Operations, Strategic Marketing, Consumer Behaviour, Merchandising, Brand Loyalty, Customer Retention, Merchandise Displays, Customer Relationship Building, Business Relationship Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Data Preparation with Alteryx: Automating Analytics

    Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Wrangling, Data Processing, Data Preprocessing, Workflow Management, Email Automation, Data Literacy, Scheduling, Automation, Exploratory Data Analysis

    4.1 stars, 7 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.1 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Integrated Marketing Communications and Advertising

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Media Planning, Media and Communications, Marketing Communications, Consumer Behaviour, Target Market, Marketing, Digital Media Strategy, Digital Advertising, Online Advertising, Strategic Marketing, Customer Analysis, Media Strategy, Target Audience, Digital Marketing Campaigns, Communication, Planning, Design

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Service Marketing and Relationship Strategies

    Skills you'll gain: Service Recovery, Customer Service, Customer experience improvement, Service Design, Customer Relationship Building, Experience Design, Brand Loyalty, Service Management, Customer experience strategy (CX), Customer Engagement, Service Level, Relationship Management, Service Improvement, Branding, Marketing Strategies, Strategic Marketing, Quality Management, Quality Improvement, Brand Management, Marketing and Public Relations

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Sales Presentation, Selling Techniques, B2B Sales, Customer Analysis, General Sales Practices, Customer Insights, Sales Process, Sales Strategy, Sales, Customer Retention, Target Audience, Customer Success Management, Prospecting and Qualification, Marketing, Inside Sales, Marketing Strategies, Customer Relationship Building, Marketing Strategy and Techniques, Persona Development

    4.8 stars, 455 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (455) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Promotional Strategies, Decision Making

    4.8 stars, 5.3K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Content Development and Management, Blogs, Content Management, Content Creation, Writing and Editing, Maintainability, Writing, Content Marketing, Editing, Driving engagement

    4.6 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (8) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Introduction to Machine Learning in Sports Analytics

    Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Model Evaluation, Machine Learning Methods, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Machine Learning Software, Analytics, Decision Tree Learning, Machine Learning, Logistic Regression, Data Analysis, Data Analysis Software, Classification Algorithms, Python Programming

    4.7 stars, 27 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (27) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Social Media Marketing (9)
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