• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Fundamentals, Applications, and Challenges

    Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, Artificial Intelligence, AI Security, Social Impact, Governance, Leadership and Management, Model Evaluation, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Microsoft 365 Fundamentals (MS-900)

    Skills you'll gain: Identity and Access Management, Cloud Services, Microsoft Azure, Microsoft Teams, Collaborative Software, Security Controls, Endpoint Security, Cloud Solutions, Zero Trust Network Access, Microsoft Office, Cloud Computing, Threat Management, Information Privacy

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Palo Alto Networks

    Palo Alto Networks Cloud Security Fundamentals

    Skills you'll gain: Cloud Security, Cloud-Native Computing, Cloud Computing Architecture, Infrastructure Security, DevSecOps, Cloud Computing, Cloud Deployment, Application Security, Cloud Infrastructure, Network Security, Data Security, Docker (Software), Software As A Service, Hybrid Cloud Computing, Containerization, Data Centers, Vulnerability Scanning, Virtual Machines, DevOps, Vulnerability Assessments

    4.7
    Rating, 4.7 out of 5 stars
    ·
    146 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Fundamentals of Scientific Research Under Uncertainty

    Skills you'll gain: Scientific Methods, Research, General Science and Research, Critical Thinking, Probability, Research Design, Probability & Statistics, Bayesian Statistics, Research Methodologies, Experimentation, Investigation, Statistical Methods

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Red Hat

    Fundamentals of Containers, Kubernetes and OpenShift

    Skills you'll gain: OpenShift, Application Deployment, Kubernetes, Containerization, Cloud-Native Computing, Data Persistence, CI/CD, YAML, Configuration Management, Application Lifecycle Management, Package and Software Management, Command-Line Interface, Network Routing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Understanding Cisco Cybersecurity Operations Fundamentals

    Skills you'll gain: Cyber Threat Hunting, Incident Response, Computer Security Incident Management, Cybersecurity, Network Security, Cyber Security Policies, Threat Detection, Security Controls, Threat Management, Intrusion Detection and Prevention, Firewall, Security Information and Event Management (SIEM), Continuous Monitoring, Endpoint Security, Network Monitoring, Malware Protection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Fundamentals for Redshift Professionals

    Skills you'll gain: Amazon Redshift, SQL, Identity and Access Management, Query Languages, Google Cloud Platform, Database Design, Database Management, Data Import/Export, Extract, Transform, Load, Data Warehousing, Data Integration, Data Architecture, Data Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    ReactJS and Tailwind CSS Fundamentals

    Skills you'll gain: Web Applications, Application Development, Web Development, JavaScript Frameworks, OAuth, UI Components, Front-End Web Development, Authentications, React.js, Development Environment, Software Installation, Cascading Style Sheets (CSS)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Office Productivity Software and Windows Fundamentals  

    Skills you'll gain: File Management, Control Panels, Productivity Software, Software Installation, Microsoft Windows, Organizational Skills, Office Procedures, Microsoft Office, Computer Literacy, Operational Efficiency

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Fundamentals of Data Analysis in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Dashboard, Data Transformation, Data Analysis, Excel Formulas, Data Visualization Software, Data Presentation, Data Manipulation, Business Intelligence, Data Cleansing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…626364…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Generative AI: Fundamentals, Applications, and Challenges: University of Michigan
  • Microsoft 365 Fundamentals (MS-900) : Packt
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • Palo Alto Networks Cloud Security Fundamentals: Palo Alto Networks
  • Fundamentals of Scientific Research Under Uncertainty: Johns Hopkins University
  • Fundamentals of Containers, Kubernetes and OpenShift: Red Hat
  • Understanding Cisco Cybersecurity Operations Fundamentals: Board Infinity
  • BigQuery Fundamentals for Redshift Professionals: Google Cloud
  • ReactJS and Tailwind CSS Fundamentals: Packt
  • Office Productivity Software and Windows Fundamentals  : SkillUp

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok