PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Content Strategy, Customer Engagement, Market Dynamics, Integrated Marketing Communications, Target Audience, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Fundraising, Drive Engagement, Community Development, Community Outreach, Online Advertising, Goal Setting, Promotional Strategies, Content Creation, User Interface and User Experience (UI/UX) Design, Creativity
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Brand Awareness, Advertising, Online Advertising, Marketing Materials, Social Media Campaigns, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Business Communication, Team Oriented, Business Process
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Presentations, Writing, Layout Design, Copywriting, Music, Content Creation, Branding, Storytelling, Design, Communication
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Drive Engagement, Social Media, Social Media Marketing, Social Media Strategy, Content Development and Management, Brand Marketing, Customer Engagement, Target Audience, Influencing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Canva (Software), Presentations, Animations, LinkedIn, Marketing Design, Social Media, Instagram, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Content Creation, Social Media, Social Media Marketing, Drive Engagement, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting
Intermediate · Guided Project · Less Than 2 Hours