• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Skillshare

    AI for Business: Branding, Creative Content, and Marketing

    Skills you'll gain: AI Workflows, Copywriting, Education Software and Technology, Motion Graphics, Blogs, AI Product Strategy, Graphic and Visual Design, Scripting, Color Theory, Target Audience, Creativity, Writing and Editing, Social Media Content, Typography, Marketing, Business Research

    3.8
    Rating, 3.8 out of 5 stars
    ·
    47 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Cloud Fundamentals: Core Infrastructure en Español

    Skills you'll gain: Cloud Infrastructure, Google Cloud Platform, Cloud Applications, Identity and Access Management, Infrastructure As A Service (IaaS), Kubernetes, Cloud Computing, Cloud Storage, Prompt Engineering, Generative AI, Containerization, Serverless Computing, Platform As A Service (PaaS), Load Balancing, Scalability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    أساسيات مايكروسوفت آوتلوك | Microsoft Outlook Fundamentals

    Skills you'll gain: Microsoft Outlook, Microsoft Office, Setting Appointments, Calendar Management, Organizational Skills, Data Entry, Computer Literacy, Scheduling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Tableau Fundamentals Case Study - Ecommerce Analysis

    Skills you'll gain: Tableau Software, Excel Formulas, Data Modeling, Dashboard, E-Commerce, Data Visualization Software, Performance Analysis, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Key Performance Indicators (KPIs), Business Metrics, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Data Visualization: Fundamentals to Interactive Storytelling

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Presentation, Plot (Graphics), Data Visualization Software, Data Visualization, Tableau Software, Spatial Analysis, Visualization (Computer Graphics), Statistical Visualization, Network Model, Dashboard, Matplotlib, Infographics, Heat Maps, Seaborn, Geospatial Information and Technology, Time Series Analysis and Forecasting, Network Analysis, Geospatial Mapping

    Build toward a degree

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    أساسيات الإدارة الرشيقة | Lean Management Fundamentals

    Skills you'll gain: Lean Methodologies, Waste Minimization, Kaizen Methodology, Workflow Management, Process Improvement, Operational Efficiency, Process Analysis, Change Management, Continuous Improvement Process, Employee Training, Key Performance Indicators (KPIs), Root Cause Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Meta

    Prepare for the Meta Marketing Science Certification Exam

    Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Linux Fundamentals: Configure, Secure & Manage

    Skills you'll gain: Package and Software Management, Linux Administration, Linux, User Accounts, Command-Line Interface, Operating System Administration, Open Source Technology, Disaster Recovery, Red Hat Enterprise Linux, System Monitoring, Unix Commands, System Configuration, Systems Administration, Linux Commands, Security Controls, Firewall, File Management

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals, Part 2

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Google Cloud Product Fundamentals en Español

    Skills you'll gain: Digital Transformation, Cloud Management, Google Cloud Platform, Google Workspace, Business Transformation, Collaborative Software, Cost Management, Cloud Solutions, Business Leadership, Artificial Intelligence and Machine Learning (AI/ML), Cloud Infrastructure, Cloud Computing, Application Development, Data-Driven Decision-Making, Data Storage

    4.7
    Rating, 4.7 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Scrum Fundamentals for PSM-I Certification Success

    Skills you'll gain: Agile Methodology, Scrum (Software Development), Agile Project Management, Sprint Retrospectives, Sprint Planning, Case Studies, Performance Improvement, Performance Analysis, Product Development, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…676869…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • AI for Business: Branding, Creative Content, and Marketing: Skillshare
  • Google Cloud Fundamentals: Core Infrastructure en Español: Google Cloud
  • أساسيات مايكروسوفت آوتلوك | Microsoft Outlook Fundamentals: Alfaisal University | KLD
  • Tableau Fundamentals Case Study - Ecommerce Analysis: Corporate Finance Institute
  • Data Visualization: Fundamentals to Interactive Storytelling: University of Pittsburgh
  • أساسيات الإدارة الرشيقة | Lean Management Fundamentals: Alfaisal University | KLD
  • A Start Guide: Product Marketing Using G Suite: Coursera
  • Prepare for the Meta Marketing Science Certification Exam: Meta
  • Linux Fundamentals: Configure, Secure & Manage: EDUCBA
  • Data Science Fundamentals, Part 2: Pearson

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok