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A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    The Complete Product Management Fundamentals

    Skills you'll gain: Product Roadmaps, Agile Methodology, Product Management, Wireframing, A/B Testing, Microsoft Teams, Sprint Planning, Project Management, ChatGPT, Kanban Principles

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    혁신을 위한 디자인 씽킹

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Brainstorming, Strategic Thinking, Storytelling, Human Centered Design, Data Visualization, Growth Mindedness, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Design Thinking for Data Professionals

    Skills you'll gain: A/B Testing, Design Thinking, Experience Design, Data Storytelling, Dashboard, User Feedback, Solution Design, Stakeholder Engagement, Customer Insights, Interviewing Skills, Empathy & Emotional Intelligence, Business Requirements, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Campaign Management, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, AI Enablement, ChatGPT, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Causal Inference Project Ideation

    Skills you'll gain: Experimentation, Research Design, A/B Testing, Business Analysis, Analytical Skills, Process Mapping, Statistical Methods, Research Methodologies, Business Research, Complex Problem Solving, Project Design, Statistical Inference, Data Ethics, Prioritization, Project Planning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Performance Metric, Data Collection, Performance Measurement, Benchmarking, Data Validation, A/B Testing, User Feedback, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    235 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, Business Development, New Business Development, A/B Testing, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular a/b testing courses

  • Regression Modeling for Marketers: University of Colorado System
  • The Complete Product Management Fundamentals: Packt
  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • 혁신을 위한 디자인 씽킹: University of Virginia
  • Design Thinking for Data Professionals: Fractal Analytics
  • Optimizing a Website for Google Search: University of California, Davis
  • Pesquisa de Mercado e a Gestão Estratégica de Marketing: Fundação Instituto de Administração
  • Digital Marketing Analytics: University of Maryland, College Park
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera
  • Causal Inference Project Ideation: University of Minnesota

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