Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.

University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Stanford University
Skills you'll gain: Generative AI, Workforce Development, OpenAI, Socioeconomics, Digital Transformation, AI Product Strategy, Artificial Intelligence, Responsible AI, Automation, Large Language Modeling, Economics, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Brand Strategy, Video Editing, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Drive Engagement, Brand Awareness, Web Content
Beginner · Professional Certificate · 3 - 6 Months

IE Business School
Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Infographics, Design, Logo Design, Creative Design, Digital Design, Graphic and Visual Design Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphic and Visual Design Software, Graphic Design, Entrepreneurship, Business
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Responsible AI, AI Personalization, Student Engagement, Generative AI Agents, Generative AI, Ethical Standards And Conduct, Education Software and Technology, Artificial Intelligence, Digital pedagogy, Teaching, Instructional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Workspace, Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Data Entry, Project Management, Editing, Presentations, Business
Beginner · Guided Project · Less Than 2 Hours

California Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis
Beginner · Course · 1 - 4 Weeks