Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Statistical Visualization, Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Data Wrangling, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Storytelling, Data Cleansing, Apache Spark, Data Lakes, Extract, Transform, Load, Data Presentation, Microsoft Excel
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Financial Statement Analysis, Return On Investment, Accrual Accounting, Financial Accounting, Capital Budgeting, Financial Reporting, Accounting, Finance, Inventory Accounting, Financial Analysis, Balance Sheet, Income Statement, Portfolio Management, Capital Expenditure, Equities, Cash Flows, Corporate Finance, Forecasting, Cash Flow Forecasting
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Deep Learning, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI Agents, LLM Application, Productivity, OpenAI, AI Orchestration, OpenAI API, AI Enablement, Java, Java Programming, AI Workflows, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, Tool Calling, Creativity, Document Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Software Development Life Cycle, Stakeholder Engagement, Software Architecture, Agile Software Development, Scrum (Software Development), Project Management Life Cycle, Resource Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Project Management, Information Technology, Risk Management, Interviewing Skills, Agile Project Management, Leadership, Communication
Beginner · Professional Certificate · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
Advanced · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Financial Reporting, Return On Investment, Financial Acumen, Financial Data, Capital Budgeting, Financial Statements, Business Modeling, Mathematical Modeling, Finance, Regression Analysis, Financial Modeling, Statistical Modeling, Income Statement, Risk Analysis, Financial Analysis, Spreadsheet Software, Capital Expenditure, Excel Formulas, Microsoft Excel, Corporate Finance
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
Beginner · Course · 1 - 3 Months