Produktmanagement-Kurse können Ihnen helfen zu lernen, wie Ideen bewertet, Funktionen geplant und Produkte entwickelt werden. Sie können Fähigkeiten in Nutzerforschung, Priorisierung, Kommunikation und Produktstrategie aufbauen. Viele Kurse stellen Frameworks und Beispiele für typische Produktentscheidungen vor.

Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis
Intermediate · Guided Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning
Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing
Mixed · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Platform As A Service (PaaS), Product Lifecycle Management, No-Code Development, Digital Transformation, Cloud Platforms, Product Management, Systems Integration, Business Transformation, Cost Management, Business Process, Team Oriented, Enterprise Architecture, Business Strategy
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills, Finance
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Business Process, Business Strategy, New Product Development, Strategic Partnership, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Lean Methodologies, Market Opportunities
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Marketing, Business Strategy, Enterprise Risk Management (ERM), Scalability, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Cost Accounting, Cost Control, Financial Accounting, Accounting, Business Metrics, Operational Analysis, Product Management, Operational Efficiency, Profit and Loss (P&L) Management, Strategic Decision-Making, Operations, Decision Making, Financial Analysis, Cost Management, Analysis, Sales
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Business Planning, Brainstorming, Creative Thinking, Market Opportunities, Entrepreneurial Finance, Product Management, Creativity, Product Strategy, Value Propositions, Competitive Analysis, Fundraising
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Organizational Effectiveness
Beginner · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies
Intermediate · Course · 1 - 3 Months