Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
This course is part of the Entrepreneurship: Growing Your Business Specialization
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About this Course
Some experience with business development and innovation is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Skills you will gain
- Product/Market Fit
- Business Model
- Product Management
- business focus
- corporate innovation
Some experience with business development and innovation is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Focusing for Profitability and Growth
How do you focus your capabilities and organization to maximize profitability?
Reviews
- 5 stars74.40%
- 4 stars17.60%
- 3 stars5.20%
- 2 stars2%
- 1 star0.80%
TOP REVIEWS FROM INNOVATING WITH THE BUSINESS MODEL CANVAS
Great material, I was really able to simplify my design process and understand the importance of value propositions and customer segments!
Great, very practical and very well explain. Thank you Alex Cowan for this excellent course!
The Business Model Canvas is a way to quickly put together a business plan, strategic management and a great startup template for an entrepreneur.
The canvas makes it easier for us to understand every key area of the business in each development stage. Thanks to Cowan for all the resources and lectures
About the Entrepreneurship: Growing Your Business Specialization

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