Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Presentations, Animations, LinkedIn, Marketing Design, Social Media, Instagram, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Animations, Digital Design, Graphic Design, Graphics Software, Design Elements And Principles, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Advertising Campaigns, Business Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Advertising, Data Visualization, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: Instagram, Canva (Software), Web Content Accessibility Guidelines, Social Media Content, Content Creation, Social Media Marketing, Productivity, Drive Engagement, Creative Design, Video Production, Animations, Design
Mixed · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, digital literacy, Ethical Standards And Conduct, Facebook, Instagram, Digital Media Strategy, Media and Communications, Social Network Analysis, Professional Development, Safety and Security, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Content Creation, Advertising Campaigns
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

University of California, Santa Cruz
Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Invoicing, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks