Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Online Advertising, Web Analytics and SEO, Search Engine Marketing, Web Presence
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media Content, Meta Ads Manager, Advertising, Content Creation, Online Advertising, Resource Management, Social Media Management, Content Development and Management, Advertising Campaigns, Social Media, Campaign Management, Marketing, Social Media Marketing, Role-Based Access Control (RBAC), Digital Marketing Tools, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Persona Development, Social Media Marketing, Personalized Campaigns, Social Media Campaigns, Social Media Analytics, Social Media, Social Media Management, Web Presence, Social Media Strategy, Customer Analysis, Customer Insights, Online Advertising, Advertising Campaigns
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Campaign Management, Meta Ads Manager, Advertising Campaigns, Performance Analysis, Digital Advertising, Campaign Planning, Digital Marketing Campaigns, Media Buying, Performance Metric, Marketing Analytics, Budget Management, Cost Benefit Analysis
Beginner · Course · 1 - 4 Weeks

Dubai College of Tourism
Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Hotel And Restaurant Management, Market Dynamics, Hospitality Management, Revenue Forecasting, Hospitality and Food Services, Marketing Channel, Hospitality, Financial Forecasting, Hospitality Services, Hotels and Accommodations, Customer Retention, Brand Loyalty, Cost Management, Hotel Operations, Direct Selling, Data-Driven Decision-Making, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Logistics Management, Customer Service, Logistics, Inventory Management, Order Delivery, Transportation, Supply Chain, and Logistics, Inventory Control, Inventory Management System, Supply Chain, Supply Chain Systems, Customer experience improvement, Materials Management, Customer experience strategy (CX), Service Level, Supply Chain Planning, Marketing Operations, Service Improvement, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Prompt Engineering, Amazon Bedrock, Prompt Patterns, Model Context Protocol, AI Security, AI Workflows, AI Orchestration, AI Integrations, Generative AI Agents, Generative AI, Vibe coding, Secure Coding, LLM Application, Agentic systems, Amazon Web Services
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Analytics, Data Presentation, Business Intelligence, Predictive Modeling, Dashboard Creation, Predictive Analytics, Customer Analysis, Case Studies, Advanced Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Anthropic Claude, Artificial Intelligence, Business Process Automation, Generative AI
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Calendar Management, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Presentations, Sales Enablement, Sales Management, HubSpot CRM, Persona Development, Data Visualization, Prospecting and Qualification, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Lead Generation, Target Audience, Data-Driven Decision-Making, Sales, General Sales Practices, Customer Acquisition Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours