• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: Preview
    Preview
    S

    Stanford Online

    The AI Awakening: Implications for the Economy and Society

    Skills you'll gain: Generative AI, Generative Model Architectures, Workforce Development, OpenAI, AI literacy, Workforce Planning, Employee Training, Digital Transformation, Economics, Policy, and Social Studies, Artificial Intelligence, Responsible AI, Model Training, Anthropic Claude, Economics, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Rapport Building, Relationship Building, Customer Service, Customer Relationship Building, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Relationship Management, Journey Mapping, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Market Opportunities, Business Modeling, Organizational Structure, Market Data

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Content Marketing, Drive Engagement, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Customer Relationship Management (CRM) Software, Marketing Planning, Digital Marketing, Customer Relationship Management, Strategic Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Software Engineering: Implementation and Testing

    Skills you'll gain: White-Box Testing, Acceptance Testing, Software Development Methodologies, Configuration Management, Debugging, Systems Development Life Cycle, Software Development Life Cycle, Software Testing, Software Development, Software Engineering, Unified Modeling Language, Software Quality Assurance, Software Configuration Management, User Acceptance Testing (UAT), System Design and Implementation, Change Control, Test Case, Requirements Analysis, Waterfall Methodology, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Digital Advertising, Digital Media Strategy, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy, Social Media Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    277 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech Security and Regulation (RegTech)

    Skills you'll gain: Financial Regulation, Financial Regulations, Bank Regulations, FinTech, Financial Services, Financial Industry Regulatory Authorities, Law, Regulation, and Compliance, Regulatory Compliance, Mobile Banking, Regulatory Requirements, Financial Controls, Fraud detection, Loss Prevention, Data Security, Cybersecurity, Human Factors (Security), Insurance, Blockchain, Information Privacy, Security Controls

    4.7
    Rating, 4.7 out of 5 stars
    ·
    334 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Sales Team Management

    Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Management Training And Development, Target Market, Training Programs, Sales Pipelines, Sales Strategy, Sales Process, Sales Development, Sales, Target Audience, Employee Training, Employee Coaching, Talent Acquisition, Recruitment Strategies, Employee Onboarding, Recruitment, Customer Insights

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Agile Project Management

    Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Sprint Planning, Agile Methodology, Engineering Management, Agile Product Development, Sprint Retrospectives, Software Development Methodologies, Backlogs, Product Requirements, Organizational Strategy, Project Management, Strategic Thinking, Team Management, Organizational Effectiveness, Organizational Structure

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    495 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Systems Engineering

    Skills you'll gain: Model Based Systems Engineering, Failure Analysis, Systems Engineering, Requirements Management, Scope Management, Design Reviews, Engineering Management, Change Control, Program Management, Engineering Change Order, Cost Management, Requirements Analysis, Contract Management, Root Cause Analysis, Test Engineering, Risk Mitigation, Systems Design, Systems Thinking, Organizational Leadership, Risk Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    174 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Global Financing Solutions (by EDHEC and Société Générale)

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Mergers & Acquisitions, Capital Markets, Project Finance, Financial Systems, Financial Market, Hedge Accounting, General Finance, Equities, Investment Banking, Securities (Finance), International Finance, Finance, Financial Services, Commercial Lending, Private Equity, Corporate Finance, Investment Management, Risk Mitigation, Loans

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Intermediate · Course · 1 - 3 Months

1…9899100…470

In summary, here are 10 of our most popular customer insights courses

  • The AI Awakening: Implications for the Economy and Society: Stanford Online
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • Getting Started with TikTok: Aptly
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • Software Engineering: Implementation and Testing: The Hong Kong University of Science and Technology
  • Planning a Digital Marketing Strategy: Digital Marketing Institute
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • FinTech Security and Regulation (RegTech): The Hong Kong University of Science and Technology
  • Sales Training: Sales Team Management: HubSpot Academy
  • Agile Project Management: University of Colorado Boulder

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok