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Sales Courses

Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.


Popular Sales Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Salesforce Starter Kit

    Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, Responsible AI, Web Services, Business Reporting, Data Ethics, Artificial Intelligence, Application Programming Interface (API), Artificial Intelligence and Machine Learning (AI/ML), Security Controls, Customer Data Management, Analytics, Restful API, Sales Process, Data Security

    Advanced · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    57 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create and Design Digital Products using Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Product Design, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, E-Commerce, Direct Selling, Digital Content, Digital Assets, Marketing, Marketing Materials

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    232 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Strategic Growth Leadership for Managers

    Skills you'll gain: Sales Management, Strategic Leadership, Sales Strategy, Business Leadership, Growth Strategies, Customer Relationship Management, Team Motivation, Organizational Strategy, Plan Execution, Leadership Development, Business Strategy, Team Performance Management, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Risk Analysis, Communication, Growth Mindedness, Milestones (Project Management)

    Advanced · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Certified Business Analysis Professional Practice Exam

    Skills you'll gain: Business Analysis, Analysis, Business Process, Business Requirements, Business Strategies, Stakeholder Analysis, Requirements Management, Customer Relationship Management, Risk Management

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Fundamentals of entrepreneurship in the family business

    Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, New Product Development, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Research

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leading a Family Business

    Skills you'll gain: Succession Planning, Innovation, Business Modeling, Value Propositions, Governance, Entrepreneurship, Lean Methodologies, Leadership and Management, Leadership, Business Leadership, Corporate Strategy, New Product Development, Ideation, Strategic Leadership, Business Strategy, Sales Presentations, Leadership Development, New Business Development, Talent Management, Business Planning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Ecommerce Features and Optimization

    Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Marketing Automation, Product Improvement, Real Time Data, Driving engagement, Payment Processing and Collection

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    H2O.ai

    H2O ai Large Language Models (LLMs) - Level 3

    Skills you'll gain: Generative AI, LLM Application, Prompt Engineering, Training Programs, Large Language Modeling, Program Evaluation, Applied Machine Learning, Data Processing, Benchmarking, Artificial Neural Networks

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

    Advanced · Course · 1 - 3 Months

Searches related to sales

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In summary, here are 10 of our most popular sales courses

  • Salesforce Starter Kit: Coursera
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Create and Design Digital Products using Canva: Coursera
  • Design Online Course Printables using Canva: Coursera
  • Design a Client Welcome Kit using Canva: Coursera
  • Strategic Growth Leadership for Managers: Packt
  • Certified Business Analysis Professional Practice Exam: LearnKartS
  • Fundamentals of entrepreneurship in the family business: Tecnológico de Monterrey
  • Leading a Family Business: Tecnológico de Monterrey
  • Advanced Ecommerce Features and Optimization: Packt

Frequently Asked Questions about Sales

Browse the sales courses below—popular starting points on Coursera.

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Introduction to Tech Sales: Coursera Instructor Network‎

Start by thinking about what you want to improve—are you building basic selling skills, transitioning into B2B or tech sales, or leading a team?

  • For a strong foundation in selling techniques, try Sales Training: Techniques for a Human-Centric Sales Process from HubSpot Academy.
  • Interested in tech or software sales? Explore Sales Training for High Performing Teams, also from HubSpot.
  • Want to strengthen your business acumen? Consider Sales Operations/Management Specialization.‎

These beginner-friendly courses are great for learners with little to no formal sales experience:

  • Sales Training: Building Your Sales Career by HubSpot – Covers lead generation, prospecting, and relationship building.
  • Sales Training: Techniques for a Human-Centric Sales Process – Focuses on persuasion, pitch development, and customer trust.
  • Successful Negotiation: Essential Strategies and Skills – Great for sharpening sales conversations and closing techniques. ‎
  • A course focuses on a specific skill—like prospecting, negotiating, or using CRM tools; like Master Data Storytelling for B2B & B2C Sales.
  • A Specialization includes multiple courses building toward end-to-end mastery—such as Generative AI for Sales Professionals Specialization, which covers applying AI to forecasting, pipeline management, and sales strategies.
  • A Professional Certificate prepares you for career roles through applied training—like the Zoho Sales Representative Certificate or Salesforce Sales Operations Certificate.‎

Yes. You can start learning sales topics on Coursera for free in two ways:

  • Preview the first module of many sales courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in sales topics, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

You’ll learn how to build relationships with customers, understand buyer behavior, present solutions, handle objections, and close deals. Some courses also cover sales technologies like CRMs, pipeline management, and data-driven selling techniques.‎

No prior experience is required. Many Coursera sales courses are designed for beginners and walk you through core concepts step by step. You can also find more advanced courses if you're already working in sales and want to grow your skills.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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