Customer Insights Courses
Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.
Popular Customer Insights Courses and Certifications
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Status: NewStatus: PreviewBoard Infinity
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Performance Reporting, Dashboard, Performance Metric
Status: Free TrialSkills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
Status: Free TrialDuke University
Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics
Status: Free TrialSkills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Data Analysis, Regulatory Requirements, Innovation
What brings you to Coursera today?
Status: PreviewUniversity of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Status: NewStatus: Free TrialSkills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Customer Support, Customer Communications Management, Customer Engagement, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
Status: NewStatus: Free TrialSkills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Status: NewStatus: Free TrialLearnQuest
Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Solution Sales Engineering, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence
Status: NewStatus: Free TrialSkills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Price Negotiation, Consumer Behaviour, E-Commerce, Inventory Management System, Operations Management, Competitive Analysis, Organizational Structure
Status: NewStatus: Free TrialSkills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation
In summary, here are 10 of our most popular customer insights courses
- Customer Insights: New Product Development Orientation:Â University of Illinois Urbana-Champaign
- Customer Insights: Quantitative Techniques:Â University of Illinois Urbana-Champaign
- Google Analytics: Quick Wins and Hacks for Marketers:Â Board Infinity
- Voice of the Customer (VoC): Enhancing Experiences :Â Coursera
- Customer-Centric Innovation:Â Duke University
- Market Research and Competitive Analysis:Â Microsoft
- Marketing Analytics:Â University of Virginia
- Generative AI Essentials for Customer Service:Â Edureka
- GenAI for Marketing and Customer Insights:Â Coursera
- Insight Selling:Â LearnQuest
