Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Bidding, Online Advertising, Campaign Management, Keyword Research, Data-Driven Marketing, Content Optimization, Digital Advertising, Digital Marketing Campaigns, Performance marketing, Search Engine Marketing, Copywriting, Campaign Planning, Data-Driven Decision-Making, Customer experience improvement, Quality Assessment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Interface and User Experience (UI/UX) Design, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing
Beginner · Specialization · 1 - 3 Months
Google Cloud
Skills you'll gain: User Provisioning, Data Governance, Google Workspace, Data Loss Prevention, Gmail, User Accounts, Google Gemini, Information Management, Email Security, Data Management, Data Security, Document Management, Identity and Access Management, Group Policy, Mobile Security, Records Management, Cloud Management, Data Storage, Security Management, Control Panels
Beginner · Professional Certificate · 1 - 3 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Prompt Engineering, Generative AI Agents, Google Gemini, Retrieval-Augmented Generation, Responsible AI, Generative AI, Google Workspace, Google Cloud Platform, Gemini, Generative Model Architectures, AI Product Strategy, Prompt Patterns, AI Enablement, AI Security, Agentic Workflows, AI literacy, Prompt Engineering Tools, Artificial Intelligence, Cloud Computing, Collaboration
Beginner · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Prompt Engineering Tools, Containerization, Infrastructure As A Service (IaaS), Prompt Patterns, Cloud Platforms, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Cloud-Native Computing, Virtual Networking, Cloud Computing, Cloud Management, Application Development, Cloud Deployment
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Spreadsheet Software, Google Workspace, Google Docs, Data Validation, Data Visualization, Data Sharing, Data Integration, Automation
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Content Strategy, Marketing, Content Creation, Social Media
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Desktop Support, Package and Software Management, Technical Support and Services, Computer Hardware, Technical Support, Software Installation, System Support, Network Support, General Networking, Help Desk Support, Technical Documentation, Hardware Troubleshooting, Software Documentation, Customer Support, End User Training and Support, Computer Networking, Information Technology, Technical Writing, Computer Systems, Linux
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics
Intermediate · Specialization · 3 - 6 Months