
Pearson
Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Planning, Product Lifecycle Management, Product Development, Customer Relationship Management, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Product Marketing, Logistics Management, Marketing Communications, Sales Process, Sales Strategy, Supply Chain, Business Marketing, Consumer Behaviour
Beginner · Specialization · 1 - 3 Months

Sage Publications
Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Analysis, Decision Making
Intermediate · Course · 3 - 6 Months

IE Business School
Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Product Planning, Market Research, Product Marketing, Marketing Communications, Product Lining, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Strategic Decision-Making, Customer Acquisition Management, Consumer Behaviour, Marketing Management, Target Market, Decision Making, Marketing
★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Marketing Management, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management
★ 4.6 (496) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Dashboard Creation, Data Storytelling, Content Performance Analysis, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
Intermediate · Specialization · 3 - 6 Months

Sage Publications
Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Value Propositions, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Digital Media Strategy, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Operations, Cross-Channel Marketing, Performance Metric, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning
★ 4.3 (158) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Marketing Strategy and Techniques, Online Advertising, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Advertising Campaigns, Persona Development, Customer Insights, Regression Analysis, Model Evaluation, Data Analysis, Descriptive Analytics
★ 4.7 (298) · Beginner · Course · 1 - 4 Weeks

University of Arizona
Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Data Collection, Market Analysis, Target Market, Value Propositions, Product Marketing, Market Data
★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months
Top-rated Marketing Planning courses offered by IE Business School on Coursera.
Earn a certificate in Marketing Planning from top universities and companies.
Top-rated beginner-friendly Marketing Planning courses with no prerequisites.